Promotional Items | MagiCubes 3D Media - Part 8

Promotional Items

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30 10, 2009

Why Everyone Loves Promotional Products?

By | October 30th, 2009|Promotional Products|Comments Off on Why Everyone Loves Promotional Products?

It now common to distribute promotional products on new product launch. Distributing promotional products not only helpful in increase awareness but also it is very much useful in increasing your product sale. By getting better promotional products customers or employees and business clients remember your business for long time and it is very much advantageous for your business. Promotional products are the tokens which are given to business concern to make them know that they are important people for growing your business. By getting improved promotional products customers and employees and even business clients are always truthful to your business. Who in the world will not like receiving a gift? After all everyone likes a bit of attention being appreciated. The idea of receiving something for nothing continues to excite everyone.  This is the reason why promotional products are loved by one and all. Promotional products make for simple useful items that hold some sort of relevance to the clients. They not only thank your interest groups for the support they have lent all this while but also are a subtle way of thanking them. Promotional products make one feel appreciated and thought after and this is the reason why they are so well received by everyone. Promotional products work great wonders when used for staff. Every employee loves to be gifted with a promotional product. Promotional products are a great way of saying “thank you” to your employees for all the support they have shown so far. It appreciates the employee’s efforts and lets them know that the company actually values its employees. Since promotional products offer utility to the recipients they are perceived as thoughtful gifts and makes the employees feel thought after and cared for. Promotional products work as a souvenir and remind your employees of the organization they have served so far. Thus promotional products make for a great hit amidst employees. It is not only the staff that loves to receive promotional products but also your customers. The wide target audience that ultimately buys your product and gets you all the profits needs to be taken care of too. Promotional products are well received by the target audience and have shown greater results than any of the great corporate campaigns. An ad campaign no matter howsoever good it might be is a mere play of words and delivers nothing to your consumer but promotional products on the other hand deliver value in real terms to your customer. Thus promotional products let your customers feel that they are not being deceived by words or fake promises but actual value is being given to them through these promotional products. In the long run it helps to create a strong relationship between the employees and its customers.

30 10, 2009

Benefits of Promotional Products

By | October 30th, 2009|Promotional Products|Comments Off on Benefits of Promotional Products

Almost all business houses want to successfully offer promotional products to their clients as acts of gratitude, appreciation and market building. However, many are initially afraid of the costs related to this type of investment. Advertising through promotional gifts has got a wide range of benefits. And the advantages of ordering promotional products and wearables from an online store are endless.

Many businesses prefer to buy promotional products online since it allows them to compare quotes and rates of various websites. Discounts and accessibility to easily customised products is another reason for online deals on promotional items.

There are various benefits of investing on promotional gift products. Some of the important ones are:

A- Creation and Retention of Interest: The first and foremost benefit of gifting is retention of interest. With promotional products you give out useful and durable items. Recipients generally use them for a long time. The imprinted logo or brand name on the promotional products constantly reminds them of how they got the product in the first place. As a result, the retention of your company brand or product in your mind becomes stronger.

B- Trade Show and Traffic Generation: Another key benefit of promotional products is that if you joining or organising a trade show, offering promotional products is one way of encouraging people to visit your booth. To ensure mutual benefits make sure that you attach a pamphlet to the gift.

C- Free Samples as Promotional Products: Giving free samples is another strategy. If you recently launched a new product or a new branch office, you can give away samples. This is a very effective and affordable marketing strategy as most people associate inherent curiosity with new products and the brand awareness gets a boost.

D- Promoting through Corporate Giveaways: Next benefit of promotional products is that whenever your company celebrates an important milestone such as anniversaries, acceptance of any award, or achievement of a special goal, you can use the occasion to “subtly” market your products and services. And this can be done through corporate giveaways or promotional products.

30 10, 2009

How to Find the Right Promotional Products

By | October 30th, 2009|Promotional Products|Comments Off on How to Find the Right Promotional Products

Do you have any idea about the power of the word “free”? Just prefix it with any product and service to see the magic. You can see a live demonstration of free giveaways at trade shows or product launches. People flock the stalls that distribute freebies as compared to stalls and exhibits that do not do so. Promotional products are the freebies that serve the dual purpose of attracting audience attention and to deliver the marketing message.

Promotional products are available in an astonishing range. You can choose according to your requirement and your target audience’s preference. Clocks, mugs, pens, caps, bags, and many more items come under the category. The list is expanding every day. However, it is important to choose the promotional product carefully because the success of your campaign depends on it. The item should gel with the product or service you offer. For example, it is preferred that a health drink brand for teenagers will offer a mug, stationery items, or a school bag as promotional gifts. The products are imprinted with the company logo or the promotional message. These products help in generating name and brand recognition as well as creating employee and customer goodwill.

Before you actually start the selection process for the right promotional gift, you need a stimulated brainstorming session. Take into consideration your communication message and your promotional objective. Once you have decided it, define your target audience and identify their preferences and appeals. Once you zero in all these points, decide your promotional budget. Now, the last step is to select a product considering all the above parameters. This is important if you want your promotional campaign to be successful.

The advantages of using promotional products:

• These products help strengthen the advertising and marketing efforts of a company.

• The products help to dilute the weak points of Television and print campaigns and give an impetus to the overall promotional efforts of the company.

• All types of businesses can benefit by using the right promotional product. You have to identify the right promotional item for the right audience.

Yes Gifts offers more than 5000 individual products that are sourced from a wide network of international contacts and which can be offered as promotional items to a wide base of target audience. Due to the absence of middlemen, we are able to offer cheap and affordable prices for all our customers. Honesty and customer satisfaction are our primary considerations. We believe in a humane approach towards our clients and customers.

29 10, 2009

Promotional Products – How Much Do They Cost?

By | October 29th, 2009|Promotional Products|Comments Off on Promotional Products – How Much Do They Cost?

The cost of any marketing program, including promotional products is always going to be important. Total costs will depend upon several factors such as the amount and quality of any promotional products as well as the number of different items you intend to give away.

Marketing of promotional products and gifts is a huge business- worth around £18 billion per year. An estimated 4,200 companies manufacture almost 500,000 different product lines for customers to choose from – items ranging from pens to clothing and everything else.

So how much does it cost to produce and market promotional products? Apart from the quantity of items that you need, several factors will affect the overall cost. Your initial cost will simply be for the blank product before your logo is even applied – for example, an order of 10,000 mugs.

There is also what is often called an imprint set up cost – the cost of producing a master design or template from which the others will be copied. The cost of this process is often the same regardless of the number of items you need; there is also the advantage that the original design can be kept on file for future use. And there are also production costs, based on the cost of actually producing your item as well as the amount of items you require. Larger orders are generally discounted and the discounts are often at pre-set levels so it may benefit you to order slightly more items than you need, to get the price break.

A set-up fee is also charged by most manufacturers of promotional products – this typically costs up to £100. And some companies may have a minimum order requirement – if you are a small start up company with a limited budget, this could be an important consideration. Some companies may offer you a discount if you use their services regularly or can guarantee increased orders in the future.

The cost per item can vary widely. Simple items such as pens, key chains and magnets tend to cost less than £1 to produce; calculators and notebooks typically cost from between £5 to £10. Products designed to be used in the office tend to be inexpensive to produce. More unusual promotional items such as gift baskets or seasonal items can cost anything up to around £100. The final cost may depend on the complexity of your design or logo and how many steps are required in production.

The importance and effectiveness of trade shows shouldn’t be underestimated when it comes to distributing promotional products. According to the Center for Exhibition Industry Research, it costs around £212 to contact a potential prospect at a trade show, as opposed to £308 otherwise.

As with everything else, you get what you pay for. Promotional items that are carefully chosen, designed and marketed can more than recoup their costs.

More information about promotional gifts can be found online by searching for the leading online suppliers of promotional products.

29 10, 2009

Promotional Products UK – Products for Someone Important

By | October 29th, 2009|Promotional Products|Comments Off on Promotional Products UK – Products for Someone Important

Promotional products are ruling the contemporary concept of brand marketing. They have gained prominence owing to the fact that they diligently cater to the different valued sets of audience. Presenting promotional gifts make them feel special and significant. Gestures like this serve as the boosting factor for the public’s to be associated with the brand. The idea being extremely prevalent in the modern corporate climate, has seen the upcoming of many promotional item suppliers. However, to choose the best among the lot is a task that is to be keenly undertaken.

Addressing those who are important in terms of your business prospect too requires promotional products that are premium.

According to the suitability of the various audience categories and the business events one can select from a wide variety of stress toys, calendars & planners, games & puzzles, keyrings & key chains, clocks & watches, pens, computer accessories, umbrellas, confectionery, golf gifts, calculators, torches, paper products, mouse mats, folders & bags, clothing & caps, desktop gifts, travel & accessories, recycled products, fridge magnets, mugs & coasters, and mobile phone holders.

Let us see as to how promotional products UK competently acts to make the audience special for the brand-

By appreciating:

Gifting promotional gifts is an excellent way to appreciate the achievements and accomplishments of in-house employees in a business organization. They are given away in the forms of incentives, awards, seasonal or festive gifts items. It expresses the concern of the company toward its employees. Their fruitful endeavor in the company’s progress is answered with an acknowledgment through promotional items. Business associates who are a major part of the external public too are presented corporate gifts. This is to appreciate the trust they invested in the company, thus providing support in the smooth functioning of its operation. The end-users are also thanked by distributing promotional merchandises as free gifts or complementary items with the main product of the brand. This is to appreciate for their interest in the brand.

By motivating:

The flip side of the same coin of appreciation lies the factor of motivation. It is not only by a pat on the back that anybody can be motivated to work in the desired direction. Motivation is a psychological phenomena that is ignited by the spirit of appreciation. And promotional products UK behave the right way in motivating the different segments of public. Only on intensely motivating the audience that they feel to purchase the brand, resulting in an escalated sales ratio.

29 10, 2009

Represent yourself With Promotional Products

By | October 29th, 2009|Promotional Products|Comments Off on Represent yourself With Promotional Products

Promotional products are the add-ons that a company uses to boost the sale levels of their items or services. These items either come on a discounted price or come free with some main product. They help to consolidate the corporate identity of the business, to reinforce the message of the company and to raise the sales quotient. Giving away of the promotional products free of cost to the consumer is the most effectual way to broadcast and convey the message of the company. The name of your company is engraved or printed on the item, and thus your company becomes known and accessible to far more populace.  The role of the items used for promotion becomes all the more important when a public event is to take place. Events like seminars, conferences, trade shows or fairs can be best utilized to promote your business. The promotional products can also be items that are useful in day to day lives but the logo, motto or name of your company must be inscribed on it so as to enable the consumer to realize which company has given it to them.The use of promotional products is a creative strategy that works to market and sell your company’s name. It helps to achieve long lasting brand reinforcement and better sales. Apart from serving as business strategies, promotional products are used to bring about motivation amongst the company’s employees. Gifting of these items to the workers of your firm or the business boosts their morale and fills them with appreciation and regard for you. They in turn, work with an increased enthusiasm to fetch more success and achievements for your company.As the concept of using promotional products is becoming popular day by day, it is important to choose the best option available for the purpose. You should never go for cheap quality to compensate for quantity. It is better to distribute lesser amount of promotional products than compromising on the quality factor. It is so because poor quality items will demote the reputation of your company. It is advisable to use the promotional items that match with your business. Like, if you deal in beauty products, distributing pens and key rings will not serve your purpose. If you are interested in promoting the name of your brand or the services of your company, you can avail the help of various online organizations available. These companies offer you a vast variety of gifts, promotional products and items on low prices without compromising on the quality of the product concerned.

28 10, 2009

Inexpensive Promotional Products Score Over Expensive Advertising Methods

By | October 28th, 2009|Promotional Products|Comments Off on Inexpensive Promotional Products Score Over Expensive Advertising Methods

Promotional products necessarily don’t need to be costly. In fact, there are many inexpensive promotional products which score over expensive advertising methods. Promotional products are actually low-cost items which have potential to be successful in accomplishing the advertising objectives of an organisation. Today, an advert in print or electronic media will cost thousands of pounds to a company for one-time telecast whereas, with promotional products you can do the same job many times in a year at a much lesser cost. In addition to that these low cost promotional products give you personal access to customers which expensive advertising methods like commercials fail to provide.There is often a question on the utility value of promotional products, with many pondering over the costs involved in using promotional products and their effective returns. Studies have revealed that advertisements through promotional gifts are more cost-effective than most of the conventional modes of promotions. Promotional products like carrier bags, mugs or pens offer organizations an opportunity to take their brands to the public. It gives them opportunity and that too at low cost to introduce itself and its product range to its target audience which in turn helps the business organization in its growth. Corporate organizations also print their logo, brand names and product list in addition to other similar important information to create more impact on its customers. Promotional products like conference bags or travel mugs offer an advantage of distinctive identification to the corporate organizations which has become very relevant and important in the present corporate world. By creating a unique identity for itself, business organizations try to position its products in an effective manner in the market. The strategy works out well for sellers who cater to mass markets and have to survive against cut-throat competition. Printed promotional gifts also give opportunity to corporate organizations to reinforce its brand among consumers in the market. The client will always come across the company name and its logo whenever he or she will use the gift given by the company. This keeps the brands of the company in the public eye and fresh in the minds of the regulars.There are many promotional gifts items which can be included in the marketing campaigns. You can use a writing pad, a pen and a note pad in a conference bag and make the promotional events successful. To save costs on your promotional items and gifts, you can surf Internet and shop from online gifts gallery. Online suppliers offer discounts and the product quality is also good, if not better to suppliers in the high street. #c1c1c1;font-size: 10px”>Gareth Parkin is the co-founder of Ideasbynet, the UK’s largest online source of promotional products and promotional gifts. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details on promotional products visit ideasbynet.com
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28 10, 2009

Promotional Products Work Wonders in Creating Brand Awareness

By | October 28th, 2009|Promotional Products|Comments Off on Promotional Products Work Wonders in Creating Brand Awareness

Corporate organisations allocate huge budgets for marketing products. But to be honest, that isn’t enough to push the sales figures. In addition to that, it is also very important to create brand awareness in the market which will make the buyer understand the various features and benefits of a brand. This can only be done by exposing brands in the public eye via advertising. There are multiple ways of creating brand awareness in the market place. Advertisements in news-papers, television, Internet and large size glitzy hoardings in nooks and corners of the city are some of the most popular strategies which are being employed by corporate organisations across the globe for years. The money needed for such brand promotion exercises are generally huge and therefore it is away from the reach of many organisations. These promotional activities have their own limitations which enforce business organisations to look for other methods. One such technique which offers good opportunity to corporate organisations to carry their brand message is distributing promotional products.Promotional products actually do wonders in creating brand awareness. This is because promotional gifts offer organisations an opportunity to take its various brands to the public. It gives opportunity to companies, especially to start-ups, to get a good foot hold in the market whereas established companies can use it for growth. At times, there are questions being raised on the utility of promotional products and its effective returns. We, at Ideasbynet, believe that even though promotional products may be cost-effective than other promotional methods but they are in no way of lesser effect than others in creating brand awareness and that too for a long time. The recipient will always come across your brand name and the company logo whenever he or she will make use of the product gifted. This will keep the name of the brands alive in the minds of the customers for long time which is great for the business.  Our research shows that promotions through gifts are not only cost-effective but also beneficial in marketing terms than most of the expensive modes of advertisements. Organisations also print its logo, product list and other information on the promotional items. Printed promotional gifts offer an advantage of building an identity for the company which is very important in the corporate world. Printed promotional products also give an opportunity to business and government organisations to reinforce itself in the customers mind. Even social organisations too use promotional products to create awareness on various social issues.

28 10, 2009

Holidays are the Best Time to Distribute Promotional Products

By | October 28th, 2009|Promotional Products|Comments Off on Holidays are the Best Time to Distribute Promotional Products

Distributing promotional products during holidays would be a great strategy for companies. During holidays, people love to shop and therefore it is the best occasion to promote your products so that you can get instant results. It is also that time of the year when you will find most people in the outdoors. That’s why promotional products are much in demand and are hugely distributed during that period. Therefore, for business organisations who want to impress their clients and at the same time want to advertise its products and services, handing out promotional products during holidays come up as a good strategy.Promotional gifts like travel bags, travel mugs, cooler bags and many other products can be distributed during holidays to target any customer segment. It is because during holidays people see off to various locations and therefore, these products are in great demand across all sections of the society. The holidays are the best time even if you are distributing other gifts which are of general use. It is because you can find majority of the population at popular places during off-working days where you can distribute the freebies with minimum efforts. Therefore, by handing out free gifts during holidays companies can target all sets of consumers, right from kids to adults. These gifts can be distributed at different leisure places which are favourite hangouts for people during holidays. You can shop for great varieties of promotional products which can be distributed during holidays at affordable rates from Ideasbynet. To make your products and services get more prominence in the public eye, you can customise these business gifts by imprinting your organisation logo and other important details on it. Other important organisational details may include contact numbers, address, website URL and company’s message. We use advanced embossing techniques to print texts and images which adds elegance to the promotional gifts. You can use our expert services to print content on your promotional products. The advantage with printed promotional items is that first and foremost it reminds clients about the organisation which has gifted a useful product and secondly, in case the product is mobile, other onlookers will also get targeted through it. Promotional products are not only meant for clients but also you can also distribute it among your employees before holidays. These promotional products can also be used for rewards and appreciations. It is also advisable to business organisations to add complimentary gift items to make the gift package more useful. The clients will appreciate the thoughtfulness of the company and will reward it. During holidays, these promotional gifts can be distributed at various leisure places.

27 10, 2009

Promotional Products Versus Sponsorship

By | October 27th, 2009|Promotional Products|Comments Off on Promotional Products Versus Sponsorship

Every business needs exposure. Even with the best product/ service at the most competitive price a company cannot be successful unless its target market know about them. Sales don’t come out of thin air and the importance of a successful marketing campaign is paramount. There are various marketing strategies, however, I shall focus here on just two; namely promotional products and sponsorship. Promotional products are personalised gifts given away to raise awareness of a company. On the other hand, sponsorship links a company with a specific team or organisation to make the company’s name associated with the organisation or team, again to raise awareness of the company in question. I have chosen these two marketing methods as the subject of this article because they have many similarities but have important differences. First I shall explain what features they have in common.Take Virgin’s recent sponsorship deal with the new Formula 1 racing team Brawn GP. Richard Branson has taken a liking to Formula 1 and Virgin are now associated with Brawn GP. The Virgin brand will be seen written on Brawn GP cars, merchandise and clothing, with the result of raising awareness of the Virgin brand, as if it doesn’t need raising any more! But when considering what TV package to upgrade to from freeview, fans of Formula 1 may just choose Virgin over Sky because of this sponsorship deal. The Virgin name on replica caps, on mugs, on pens, on racing jackets, and on other merchandise has exactly the same result that gifts of promotional products have. They all aim to raise brand awareness. However, this is where the differences stop.The ease of distributing promotional gifts comes with the very fact that they are gifts- they are free! Take pens, for example. I can’t remember the last time I bought a pen but there are a fair few personalised pens lying around my house. No doubt I acquired these for free. (I am not a serial pen stealer I promise.) If I had to pay for a pen then I’m would have no branded pens at all. They are more expensive than a pack of 10 biros from the local stationary shop and during an economic recession I’m not going to be splashing out on expensive pens I can tell you. Sponsorship deals raise brand awareness by putting a company name where you already look i.e. in association with a sporting team you follow whereas promotional products are put in front of you because they offer you some value, or are of use to you, for free. They both do a similar marketing job. However, there is one important difference. Cost.Sponsoring a sporting team of a reasonable size, for example, can cost thousands whilst sponsoring a small organisation although may be cheaper, may not yield worthwhile results. Also, there is a risk associating your business name with that of another organisation. The reputation of those you sponsor could affect the reputation of your business. Using promotional products avoids this risk, and arguably more importantly, a successful marketing campaign with promotional products can be achieved at a fraction of the cost of a sponsorship deal. Your business name will be out there, there will be no risk to the reputation of your business and in two years when sponsorship deals expire your promotional products will still be dispersed far and wide because they will still offer free value. Ex-sponsors, however, will have their name removed from every place their name is advertised and will have to pursue alternative means of advertising.