News and Press
When it comes to Business to Business marketing one of the key necessities is to stand out and get past the gate keepers. Reaching qualified prospects with impact is crucial. Creating a positive emotion when presenting your marketing is also very important when you want your clients and customers to remember you. Using direct marketing and now known as dimensional mail, is now offering new and creative ways to break through the media clutter.
According to the Direct Marketing Association’s Response Rate Report – You can compare any direct response medium flat direct mail with dimensional, 3D tactile mailings and see that measured responses can pull 200-300% better than flat, envelope pieces. In fact in the Direct Marketing Association’s Response Rate Report states last year, dimensional mail averaged the highest overall response rate, at 5.49 percent, of any direct response medium, according to the Direct Marketing Association’s Response Rate Report, with campaigns for some businesses yielding astronomical response rates of close to 16 percent. (The average response rate for other direct mail ast year was just 2.73 percent.)
The key to understanding dimensional mail is for one thing is that it’s not flat, and it typically arrives in a 3D Cube box or a cylindrical tube. Consumer marketers selling packaged goods, for instance, have traditionally used boxed mailings to send product samples to hundreds of thousands of consumer prospects at one time. Unfortunately, only extremely deep-pocketed companies can employ this form of sampling to reach wide consumer audiences. The good news is, when used to target business-to-business prospects; dimensional mail campaigns can be dramatically effective in producing results from small, well-qualified, prospects.
Now B2B marketers can create custom small run dimensional mailings. Not all dimensional programs are the same, and they certainly do not offer the same results. Depending on creative, and whether or not the campaing is long term or short lived. But most importantly, one objective is clear. Engage your prospect with information that is delivered in a fun and playful medium.
Here are some ideas for creating a 3D dimensional marketing campaign:
1. Pre-qualify your list. Because mail that arrives in a box can be hard to resist, dimensional mailings are rarely discarded or opened by screeners, making them a great way to get your sales materials seen–and noticed–by your prospects. And although dimensional mail has a higher per-unit cost than simple flat mail, the cost for your overall campaign can be kept within modest bounds by mailing hand-delivering your boxes. It’s therefore critical to get your mailings in the right hands. Create a 3D item that creates multiple impressions, engages the audience and tells a story.
Begin by reviewing your company’s database and selecting your top B2B prospects. Do everything you can to clean and pre-qualify your prospects list, including making multiple phone calls to each business on the list until you’re satisfied you’ve found exactly the right decision-makers.
2. Create a memorable campaign. In order to open doors or move prospects further along in the sales cycle, your dimensional mail pieces have to be clever and demonstrate how you’ll meet your prospects’ needs. So tie your campaign in with your company’s overall marketing and advertising campaign.
What should you put in your box? It all depends on the message you want to convey. Just be sure the object is something your prospects will want to keep, and even display, for a while. Avoid overdone advertising specialty items, such as imprinted mugs, and go for something unique. For example, a Washington-area speechwriter once sent a “relaxation kit” to targeted decision-makers at major PR firms. His box included an aromatherapy candle and a neck pillow with his logo on it, along with clever, illustrated instructions on how to use the kit for maximum relief–and the message imparted was that hiring him would relieve the stress of too much work. So take some time to think about just what objects would work with your primary message–and what objects your clients would find unique or useful.
3. Make follow-up a top priority. In most cases, the primary purpose of dimensional mail is to capture the attention of prospects and open the lines of communication. That makes immediate follow-up within one to three business days essential. If your dimensional mail is successful, it’ll warm up your prospects and make them more receptive to your phone call. Of course, with the high response rate of dimensional mail, if your campaign is truly effective, prospects will soon be contacting you.
Touch. Teach. Connect with Three Dimensional Marketing with Magic Cubes. Desktop marketing that creates a positive emotion with your brand to your prospects. And that Creates Endless Impressions® all year long. Contact http://MagiCubes.com for free samples.
How to create Association Membership Marketing Promotions
Traditional means of marketing for fundraising, membership recruitment and charity campaigns, can get lost when using old-fashioned philanthropy methods. Not to mention the clutter of endless competition in the market place. Magic Cubes is the 3D solution to the break away from the marketing clutter. Magic Cubes is a fun and friendly approach to TEACH your objectives, and a way for your prospects to CONNECT back to you. 3D Magic Cubes is a tactile experience that offers many ways for prospects to TOUCH your brand and message, in a fun and playful way, and that creates engagement with your objectives and brand. And isn’t that the marketing objective?
With a variety of shapes, Magic Cubes provides endless ways that TOUCH, TEACH, and CONNECT with potential supporters while they learn the important benefits of your organization. Magic Cubes provides a 3D experience that surpasses ordinary logo only branding, by engaging people with your benefits and values in a way that tells a story, right in your prospects hands. Magic Cubes state of the art printing and surface areas deliver and increase awareness, plus with available QR codes your supporters can now connect to your online content, such as supportive videos and website directly from this desktop marketing machine.
Magic Cubes is a great way to market your messages, plus they help build relationships and provide the opportunity for people to feel a connection with your cause and organization.
Touch Teach Connect with Magic Cubes, 3D Desktop Advertising that tells a story.Contact a creative MagiCubes.com reseller today.
Get the power of positive emotion with the #1 choice of promotional product experts.
Bob Levitt, 17 year veteran and expert advertising and promotional product specialist speaks out about what works when you have hundreds of thousands of promotional product items to choose from. Simply put, if lead generation is important. If connecting to your clients and prospects adds to your bottom line, then choose what the experts choose.
Promotional Products leap from Desktop to Internet with QR Codes
(LOS ANGELES) – February 7, 2011 – MagiCubes.com® has taken its 3D promotional products to the next level of customer engagement. Magic Cubes are utilized as Promotional Products that are given away as gifts at Trade Shows and business meetings. Now, Quick Response (QR) code placement on all Magic Cubes products allows B2B and B2C marketers to link their 3D physical desktop promotional product to the online world.
MagiCubes® are a 3D promotional item that can be manipulated from nine to twenty separate images/messages that are printed with stunning graphics. The advertising puzzles can be changed into a variety of shapes including a business card or soda can. The QR codes drive prospects from the 3D MagiCube® instantly to mobile websites, videos, eCoupons, surveys, online quizzes, blogs, and more with a simple click / scan from a mobile phone using QR reader software. Most new phones have the QR reader installed, or it can be easily downloaded from Apple App Store, Android Market, and BlackBerry App World.
“When it comes to picking out promotional giveaways, it’s important to keep the perceived value in mind,” comments Ron Friedman, founder of http://MagiCubes.com. “Can simple
A marketing plan that includes a fun and interactive promotional product can be important to the bottom line, but you need to be able to track the ROI to justify spend. Friedman explains, “QR codes are of particular interest to marketers because it gives them the ability to measure response rates with a high degree of precision for demographic and geographic analytics. This allows for easier ROI calculation, thus helping justify spending on marketing budgets. ”
For additional information, visit www.magicubes.com.
MagiCubes® are a patented 3D promotional item that can be manipulated into nine separate images/messages. For 20 years, PTI Corp. has been developing and manufacturing these 3D advertising puzzles that can be easily changed into a variety of shapes such as the iconic cube, a 20 sided diamond cube, and even a soda or beer can. The MagiCubes were designed as a promotional item that people will hold on to – literally. As such, the product has the “Best Fidget Factor” and now it also has digital connectivity. For more information, visit www.magicubes.com.
For images or videos, contact: Chantel Fiedler, 818-301-5313, Chantel.Fiedler AT magicubes.com