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Association and Membership Marketing ideas.

10 01, 2014

JWT 100 Things to Watch in 2014

By | January 10th, 2014|Advertising Ideas, Advertising Specialties, Association Marketing, Direct Marketing, Educational Marketing, General, Magic Cubes|Comments Off on JWT 100 Things to Watch in 2014

Going Digital? Staying Digital? Or adding a hands on, tactile experience, this list of what’s hot and how to apply to your marketing mix.

Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from the annual list of 100 Things to Watch for the year ahead from JWT.

It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.

5 08, 2011

How to create Association Membership Marketing Promotions

By | August 5th, 2011|Association Marketing, Business Trade Show Gifts, Charitable Donation Marketing, Educational Marketing, General, News, Reviews, Trade Show Gifts|0 Comments

How to create Association Membership Marketing Promotions
Traditional means of marketing for fundraising, membership recruitment and charity campaigns, can get lost when using old-fashioned philanthropy methods. Not to mention the clutter of endless competition in the market place. Magic Cubes is the 3D solution to the break away from the marketing clutter. Magic Cubes is a fun and friendly approach to TEACH your objectives, and a way for your prospects to CONNECT back to you. 3D Magic Cubes is a tactile experience that offers many ways for prospects to TOUCH your brand and message, in a fun and playful way, and that creates engagement with your objectives and brand. And isn’t that the marketing objective?

With a variety of shapes, Magic Cubes provides endless ways that TOUCH, TEACH, and CONNECT with potential supporters while they learn the important benefits of your organization. Magic Cubes provides a 3D experience that surpasses ordinary logo only branding, by engaging people with your benefits and values in a way that tells a story, right in your prospects hands. Magic Cubes state of the art printing and surface areas deliver and increase awareness, plus with available QR codes your supporters can now connect to your online content, such as supportive videos and website directly from this desktop marketing machine.

Magic Cubes is a great way to market your messages, plus they help build relationships and provide the opportunity for people to feel a connection with your cause and organization.

Touch Teach Connect with Magic Cubes, 3D Desktop Advertising that tells a story.Contact a creative reseller today.

27 10, 2009

How to Use Promotional Products to Generate Leads

By | October 27th, 2009|Association Marketing, Promotional Products|Comments Off on How to Use Promotional Products to Generate Leads

Generating sales leads is a key aspect of any business. This article explains how you can use the services of a promotional products company to help you to generate sales leads.

The first thing to remember is that you want to have your brand and contact details in the front of your customer’s mind at the point where he or she is considering a purchase relevant to you. There are many promotional products that are great for this. Examples are desktop promotional products such as calendars, calculators, memo pads, mugs and pens.

It is important to ensure that your logo is clearly visible on these items. You can choose from single print colours to multiple print colours. In most cases a good accurate reproduction of your logo is achievable, along with the most important part, your contact phone number.

Some promotional items are best delivered by post, examples are air toys (foam toys that are great for flinging around the office) and small foldable frisbees. Fridge magnets and pens also work well in a mailout.

Conferences and exhibitions are a favourite place to plant branded lead generators (i.e. promotional products) with key customers. Slightly larger objects can be distributed this way such as promotional calendars and memo pads, or umbrellas. If the client has kids then any number of toys like the elastic cube and kites are very popular.

Talk to a promotional products company about your needs. Talking (i.e. not just emailing) is important. Many promotional products companies went over to fully ecommerce enabled websites two or three years ago. Cutting the human contact out of the loop was a bad idea for these companies. The process of branding products with your logo requires skill and experience and quite often a proof of concept initial sample. For this reason, many promotional products companies have removed their ecommerce enabled websites and have returned to the good old fashioned telephone.

There are many promotional products  companies. It is best to choose a company that has been in business for quite a number of years. That way you know that they have had to provide a consistently high level of service to survive this very competitive market space.

Costs can be very low. The cheapest items like pens and sweets can be a few pence each. The most luxurious items like a Christmas hamper are more expensive. Though if you are entertaining the executive administering the Abu Dhabi sovereign wealth fund, then maybe a champagne hamper is not too big an investment.

Delivery times vary with the product. Bear in mind that it takes a few days to personalize the products with the logo and contact details. However, a few days from picking up the phone to receiving the promotional products can be achieved.