Promotional Products | MagiCubes 3D Media - Part 11

Promotional Products

/Promotional Products
1 11, 2009

Promotional Products Build Brand Awareness At Trade Shows

By | November 1st, 2009|Promotional Products|Comments Off on Promotional Products Build Brand Awareness At Trade Shows

Trade shows can be one of the most productive marketing methods driving sales. Therefore, how you use promotional products at trade shows greatly influences how well you increase brand awareness and return on investment from your trade show exhibit. According to Trade show Week’s Quarterly Report of Statistics.
shows held during the third quarter of 2004 generally saw growth in the areas of exhibiting companies and professional attendance. The average show in this report occupied 184,226 net square feet of space with 697 exhibiting companies and 12,077 attendees. With so many companies now attending trade shows, exhibitors have the opportunity to extend their corporate image and make a lasting impression on their target market. So, how do you use promotional products to make an impact at trade shows?
In order to determine the best product for the trade show we must first understand the types of trade shows. In the December, 2004 article titled, Upselling in the Trade-Show Market, in PPB magazine Julia O’Conner, President of Trade Show Training, Inc. lists three types of trade shows. First, B2B Marketing is one type of trade show where buyers and sellers get together to discuss problems, explore solutions and advance the sales process. Next, B2B Sales shows are retail oriented shows. The buyer is the direct retailer or involved in the distribution chain. Finally, a B2C show caters to the end user of a product or service. For example, fairs, shows and events that are open to the general public are B2C shows. Once you determine the type of trade show you plan to exhibit at you can then strategize to choose the proper promotional product for the event.
The first step in the strategy is to determine how to differentiate yourself from the competition. You have the opportunity to see over 12,000 potential customers; so, creativity and innovation are essential when choosing promotional products. Choose products that have lasting impressions with your potential customers. Heavy items are not suitable to carry around at trade shows. Items that can be used in the office tend to keep your company name and logo in front of the potential customer during working hours.
The next step is to realize the importance of branding. The promotional products you choose identify your company, product or service. Understanding your target market at the trade show helps you determine the best product for building brand awareness, which is vital to the success of the trade show.
Finally, create a connection between your company’s product or service, the trade show and the promotional product. Understand your target market and determine what types of promotional products would appeal to them. Creating the connection between the trade show, your company’s product or service and the promotional product will help you have a positive impact at the trade show.
Therefore, think about how you will use your promotional products to help build your company’s brand awareness and achieve a better return on investment from the trade show. Understanding the type of trade show you will attend helps you choose the proper promotional product for the event and make the connection between your product or service, the promotional product and the trade show. A trade show can be one of the most beneficial marketing methods and choosing the right promotional products will help maximize the benefits and opportunities of the trade show.

1 11, 2009

The Keys to Successful Self Promotion Using Promotional Products

By | November 1st, 2009|Promotional Products|Comments Off on The Keys to Successful Self Promotion Using Promotional Products

The ultimate purpose of giving promotional products to clients is that they purchase services or products from the company that gave them. Promotional products are an investment, this business expense is justified by the possibility of sales or returns in the future. This article deals with how to use them to your advantage.The key factors to create a purchase from promotional products can be broken into one major element, that your promotional product is kept long enough to create top of mind recall in those crucial moments that a decision to purchase is made. A recent statistic mentions that 75% of promotional product recipients surveyed would keep promotional products they received that they found them useful and 65% percent could remember the promotional product giver’s name if they had been exposed to the product within the last six months. So what is important is that your promo item is useful and reusable. Due to space constraints many people do not keep everything they receive even if it could have future use for them. I myself received many types of promotional products, even a promotional ( mobile phone) sim card reader. Something like the sim card reader would be useful to certain people but not to all. Therefore the keys to successful self promotion through promotional products is to give something with the values of utility and reusability.To truly grow our companies we have to maximize our available advertising resources. This carries over to our choice of promotional products. With literally thousands of merchandise being sold as promotional products we can be tempted to try the most outrageous items because we believe our clients will get the impression that our company is unique and be memorable. But what inadvertently happens is that clients receive something they have little or no use for and your promotional product ends up in the trash. The moral lesson here is that you should know your clients and give them something that they will actually use. The difficulty lies with companies that have no clear cut niche of buyers with unique behavior. Some companies sell products to a wide range of people so what they require is an effective promotional product with a broad appeal.Promotional mugs are long time market proven goods that can bear both your logo and contact information. Promotional mugs are never boring and are always useful, they are great for promoting any business because of their universality. Promotional mugs are great for any budget and has a large variety of mugs from basic classics to high tech temperature insulating travel mugs. Promotional mugs meet the criteria for successful promotional products because they are both Useful and Reusable guaranteeing you great exposure to those who receive them and all around them.

31 10, 2009

Promotional Products– a Vital Promotion Tool

By | October 31st, 2009|Promotional Products|Comments Off on Promotional Products– a Vital Promotion Tool

Every new product introduced in the market need to build a brand identity in order to be popular among the customers. Company leaves no stone unturned in making the product successful in market. Huge amount of money is spent on the marketing and extensive research is done of the market in order to promote the product in the most effective manner. Result of various extensive researches has proved that the best way to promote one product or brand is through promotional products. Promotional products play a vital role in building brand identity and making it a household name. The effectiveness of promotional products has been proved over the years as many companies have used this marketing strategy and have immensely benefited. Promotional products play a vital role in building brand identity and making it a household name.There are plethoras of promotional products available in the market which is sure to satisfy every company marketing and promotion requirements. In order to have good hold of the market it is very necessary to well understand the market requirements and target those market requirements. The good promotion is one which is done according to the nature of the product and keeping in mind the target customers. It is a known fact that if the quality and promotion of the product is good then there is no reason of the product being unsuccessful. Promotional products of cost effective nature and great utility are quite successful among customers and are also commonly used as an important advertising tool. A useful promotional product will definitely create a good and lasting impression of the company and create a niche for itself in the market. Promotional products are not only useful for creating a lasting impression but these are also useful to encourage the spirit of the employees. Promotional products can also be given to employees to celebrate some occasion. These are also useful in increasing the morale of the employee force and also inculcate in them a feeling of loyalty towards the company. There are many online stores, which provide assistance in choosing a promotional item that would properly propagate one advertising message across. Promotional products can also be gifted to employees on the completion of successful projects so that their morale are boosted and they are motivated to perform even better and give their best to every of their task and project. Some of the commonly given promotional products that can be given to the customers are pens, cups, t-shirts, clocks, caps, mugs, electronic gadgets, chocolates, confectionery, and clothes etc.

31 10, 2009

Browse Through The Unlikely Promotional Products

By | October 31st, 2009|Promotional Products|Comments Off on Browse Through The Unlikely Promotional Products

Are you trying to create recognition of your firm in the global market and are trying out the diverse venture approaches to achieve it? Creating a face of your firm for all your regulars and consumers is a very complex chore indeed. While you are developing your firm, you should always remember one thing that people come to a company that has appreciation in the bazaar and is not anonymous in the outer world. There are millions of small and big commerce in this wide world, but we are aware of only those that are a heavy brand today across the world. If you don’t stage your brand in a correct manner, very few people will come to know about your brand and its products. Thus, advertising becomes one of the most crucial factors that will facilitate your venture to create a face in the local as well as the global enterprise market. Hence, apart from giving a lot of import to the product, class and facilities of the venture, people give most importance to the marketing of the company.Today, the most exclusive and also the most successful marketing strategy is that of using the promotional gifts for the patrons and the clients. The proposal is best as it is a human nature to look for things that are free of cost and also most prominently are applicable. Common people, look for businesses which have less deposit value and offer higher proceeds to the consumers and clientele as they love to make savings from these businesses. This is one thing that businessmen should never forget, and thus, promotional products are the best thought for growing your enterprise to a next level. As the name suggests, these Promotional items assist to advertise the specific organization or the enterprise that distributes them to the patrons and the clients. These promotional items have their company name, logo and motto imprinted on them. Thus, these products, with their usability and imprint, make people remember about your business offers and products every time they see or exploit your promotional products. Thus if you want to increase the number of consumers and regulars towards your company, you should exploit the best promotional items for your clients. It is finally the worth and the usability of the promotional products that actually matters for the clients. Thus, keeping in mind of all the things that the clientele and the consumers exploit regularly, you require to select very vigilantly the promotional products. This will thus make people spot your brand and at the same time understand your commerce, how it cares for them. So, select the best promotional products like promotional pens, promotional mugs etc. that can convey your message intensely to the clients and regulars.

31 10, 2009

Beating the Credit Crunch with Promotional Products

By | October 31st, 2009|Promotional Products|Comments Off on Beating the Credit Crunch with Promotional Products

In times of the recession within the UK business is expected to struggle over the next few months to a year. Businesses whether forced to or not begin to look at ways in which they can cut their budgets and this on more occasions that not can mean cutting the spending on company marketing. However cutting down marketing efforts does not help a company in the long run. After all people still need to know about your brand and this is especially important for new business. Alas cutting down marketing spending does not offer a simple solution but rather complicates things further down the line. Businesses should therefore be thinking about ways in which they can maximise their marketing efforts, get their brand out there and to do this with a minimum amount of spending but to a great degree of success and ROI and promotional products offer this.Promotional products refer to merchandise that are used in marketing and communication program of a business. Promotional products, also known as corporate gifts or promotional gifts, are simple artefacts that contain your company brand logo. The beauty of promotional products is that there are so many to choose from all depending on your company’s budget and they come with no-strings attached.When thinking of promotional products people commonly think of promotional pens and promotional mugs. However there are so much more that can really add something to your company. You can have promotional games such as Rubix Cubes to other toys and games. You can get promotional USBs, computer mice and mice mats. These are all very useful pieces of equipment to have and all contain you company’s brand that people will use on a daily basis.The perception that promotional gifts can give to your company are also one of the things that makes promotional gifts so worthwhile. If you are an IT company and you give away free promotional USBs to customers and prospective customers it shows that your company understands new technology and people’s needs as well as having a product that is very much a part of the industry you operate in. Promotional gifts can also make your company appear fun, zany and wacky which, in the internet age, is a good way of getting noticed. Giving away promotional sweets, games, stress toys or golf balls for example is a welcome surprise and does not give your company too much of a cold corporate perception. This is a common strategy which big corporations are using now and if you go to any big exhibition you will see well known companies such as EBay, Microsoft and Google using it.Another positive aspect of promotional products is the cost. Promotional products are very cost effective and you can pay for what you need as you buy them in batches. On top of this there are so many varieties of the same product that range in price. For example you can get luxury metallic promotional pens or a cheaper plastic alternative all of which can be purchased in different batch sizes. So for small businesses it may be a batch of 100 and for bigger businesses a batch of 10,000 and so on-it is really up to you.Overall promotional gifts show that there is hope in this economic climate to still advertise and market your brand and that cutting the budget altogether is not the only option. There are other ways in getting your brand noticed and heard and promotional products offer a great solution to this.

30 10, 2009

Achieve Your Goal with Promotional Products

By | October 30th, 2009|Promotional Products|Comments Off on Achieve Your Goal with Promotional Products

Promotional products are the way to optimize your business. With the help of promotional products one can be present in the market anytime. They are the tools of maintain the market presence. With the help of promotional products you can achieve your goal. Business growth depends on how your products or services popular among the people, this popularity can be achieved by the distribution of promotional products. Business promotion is the most essential for every businessman. They always with to see the business growth. Every company needs recognition in the market and there are many kinds of marketing and branding techniques which are used to achieve this purpose. One of the most effective and successful technique of all time is distributing promotional products. One can get mass awareness with the help of promotional products. Promotional products are the better way of marketing the business. You can achieve the business growth by distributing promotional products. To distribute promotional products are advantageous with a few reasons first is you can keep happy your regular customers and loyal clients and second one is it is the token of appreciation. These promotional products can also be distributed among new and potential clients and customers to attract them towards your company and products. Conferences and business gatherings are the best place to distribute these promotional products or promotional gifts as these promotional products can then lead to conversation and that is why it is very important that you select nice promotional product representing your company. One of the basic reasons behind these promotional gifts, where business associates and clients are concerned is to display a thankful gesture towards the loyal and clients and customers. Promotional gifts or corporate gifts are also very helpful in attracting new clients and maintaining good public relations. Marketing and branding are very essential tools for any business house and promotional products make that this policy is successfully achieved. Promotional products are better way of brand endorsement. You can publicize your brand with the help of promotional products. To distribute promotional products is now become business etiquette in corporate world. Promotional products are the better instruments to promote your business. Also make sure in selecting the corporate gifts or promotional products, because it can better reflect your brand identity. Choose the better promotional product company which have vast experience and can understand your business and purpose of distributing promotional products.

30 10, 2009

Why Everyone Loves Promotional Products?

By | October 30th, 2009|Promotional Products|Comments Off on Why Everyone Loves Promotional Products?

It now common to distribute promotional products on new product launch. Distributing promotional products not only helpful in increase awareness but also it is very much useful in increasing your product sale. By getting better promotional products customers or employees and business clients remember your business for long time and it is very much advantageous for your business. Promotional products are the tokens which are given to business concern to make them know that they are important people for growing your business. By getting improved promotional products customers and employees and even business clients are always truthful to your business. Who in the world will not like receiving a gift? After all everyone likes a bit of attention being appreciated. The idea of receiving something for nothing continues to excite everyone.  This is the reason why promotional products are loved by one and all. Promotional products make for simple useful items that hold some sort of relevance to the clients. They not only thank your interest groups for the support they have lent all this while but also are a subtle way of thanking them. Promotional products make one feel appreciated and thought after and this is the reason why they are so well received by everyone. Promotional products work great wonders when used for staff. Every employee loves to be gifted with a promotional product. Promotional products are a great way of saying “thank you” to your employees for all the support they have shown so far. It appreciates the employee’s efforts and lets them know that the company actually values its employees. Since promotional products offer utility to the recipients they are perceived as thoughtful gifts and makes the employees feel thought after and cared for. Promotional products work as a souvenir and remind your employees of the organization they have served so far. Thus promotional products make for a great hit amidst employees. It is not only the staff that loves to receive promotional products but also your customers. The wide target audience that ultimately buys your product and gets you all the profits needs to be taken care of too. Promotional products are well received by the target audience and have shown greater results than any of the great corporate campaigns. An ad campaign no matter howsoever good it might be is a mere play of words and delivers nothing to your consumer but promotional products on the other hand deliver value in real terms to your customer. Thus promotional products let your customers feel that they are not being deceived by words or fake promises but actual value is being given to them through these promotional products. In the long run it helps to create a strong relationship between the employees and its customers.

30 10, 2009

Benefits of Promotional Products

By | October 30th, 2009|Promotional Products|Comments Off on Benefits of Promotional Products

Almost all business houses want to successfully offer promotional products to their clients as acts of gratitude, appreciation and market building. However, many are initially afraid of the costs related to this type of investment. Advertising through promotional gifts has got a wide range of benefits. And the advantages of ordering promotional products and wearables from an online store are endless.

Many businesses prefer to buy promotional products online since it allows them to compare quotes and rates of various websites. Discounts and accessibility to easily customised products is another reason for online deals on promotional items.

There are various benefits of investing on promotional gift products. Some of the important ones are:

A- Creation and Retention of Interest: The first and foremost benefit of gifting is retention of interest. With promotional products you give out useful and durable items. Recipients generally use them for a long time. The imprinted logo or brand name on the promotional products constantly reminds them of how they got the product in the first place. As a result, the retention of your company brand or product in your mind becomes stronger.

B- Trade Show and Traffic Generation: Another key benefit of promotional products is that if you joining or organising a trade show, offering promotional products is one way of encouraging people to visit your booth. To ensure mutual benefits make sure that you attach a pamphlet to the gift.

C- Free Samples as Promotional Products: Giving free samples is another strategy. If you recently launched a new product or a new branch office, you can give away samples. This is a very effective and affordable marketing strategy as most people associate inherent curiosity with new products and the brand awareness gets a boost.

D- Promoting through Corporate Giveaways: Next benefit of promotional products is that whenever your company celebrates an important milestone such as anniversaries, acceptance of any award, or achievement of a special goal, you can use the occasion to “subtly” market your products and services. And this can be done through corporate giveaways or promotional products.

30 10, 2009

How to Find the Right Promotional Products

By | October 30th, 2009|Promotional Products|Comments Off on How to Find the Right Promotional Products

Do you have any idea about the power of the word “free”? Just prefix it with any product and service to see the magic. You can see a live demonstration of free giveaways at trade shows or product launches. People flock the stalls that distribute freebies as compared to stalls and exhibits that do not do so. Promotional products are the freebies that serve the dual purpose of attracting audience attention and to deliver the marketing message.

Promotional products are available in an astonishing range. You can choose according to your requirement and your target audience’s preference. Clocks, mugs, pens, caps, bags, and many more items come under the category. The list is expanding every day. However, it is important to choose the promotional product carefully because the success of your campaign depends on it. The item should gel with the product or service you offer. For example, it is preferred that a health drink brand for teenagers will offer a mug, stationery items, or a school bag as promotional gifts. The products are imprinted with the company logo or the promotional message. These products help in generating name and brand recognition as well as creating employee and customer goodwill.

Before you actually start the selection process for the right promotional gift, you need a stimulated brainstorming session. Take into consideration your communication message and your promotional objective. Once you have decided it, define your target audience and identify their preferences and appeals. Once you zero in all these points, decide your promotional budget. Now, the last step is to select a product considering all the above parameters. This is important if you want your promotional campaign to be successful.

The advantages of using promotional products:

• These products help strengthen the advertising and marketing efforts of a company.

• The products help to dilute the weak points of Television and print campaigns and give an impetus to the overall promotional efforts of the company.

• All types of businesses can benefit by using the right promotional product. You have to identify the right promotional item for the right audience.

Yes Gifts offers more than 5000 individual products that are sourced from a wide network of international contacts and which can be offered as promotional items to a wide base of target audience. Due to the absence of middlemen, we are able to offer cheap and affordable prices for all our customers. Honesty and customer satisfaction are our primary considerations. We believe in a humane approach towards our clients and customers.

29 10, 2009

Promotional Products – How Much Do They Cost?

By | October 29th, 2009|Promotional Products|Comments Off on Promotional Products – How Much Do They Cost?

The cost of any marketing program, including promotional products is always going to be important. Total costs will depend upon several factors such as the amount and quality of any promotional products as well as the number of different items you intend to give away.

Marketing of promotional products and gifts is a huge business- worth around £18 billion per year. An estimated 4,200 companies manufacture almost 500,000 different product lines for customers to choose from – items ranging from pens to clothing and everything else.

So how much does it cost to produce and market promotional products? Apart from the quantity of items that you need, several factors will affect the overall cost. Your initial cost will simply be for the blank product before your logo is even applied – for example, an order of 10,000 mugs.

There is also what is often called an imprint set up cost – the cost of producing a master design or template from which the others will be copied. The cost of this process is often the same regardless of the number of items you need; there is also the advantage that the original design can be kept on file for future use. And there are also production costs, based on the cost of actually producing your item as well as the amount of items you require. Larger orders are generally discounted and the discounts are often at pre-set levels so it may benefit you to order slightly more items than you need, to get the price break.

A set-up fee is also charged by most manufacturers of promotional products – this typically costs up to £100. And some companies may have a minimum order requirement – if you are a small start up company with a limited budget, this could be an important consideration. Some companies may offer you a discount if you use their services regularly or can guarantee increased orders in the future.

The cost per item can vary widely. Simple items such as pens, key chains and magnets tend to cost less than £1 to produce; calculators and notebooks typically cost from between £5 to £10. Products designed to be used in the office tend to be inexpensive to produce. More unusual promotional items such as gift baskets or seasonal items can cost anything up to around £100. The final cost may depend on the complexity of your design or logo and how many steps are required in production.

The importance and effectiveness of trade shows shouldn’t be underestimated when it comes to distributing promotional products. According to the Center for Exhibition Industry Research, it costs around £212 to contact a potential prospect at a trade show, as opposed to £308 otherwise.

As with everything else, you get what you pay for. Promotional items that are carefully chosen, designed and marketed can more than recoup their costs.

More information about promotional gifts can be found online by searching for the leading online suppliers of promotional products.

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