Promotional Products | MagiCubes 3D Media

21 11, 2009

Sourcing your Promotional Products Using Promotional Products

By Porter Lee| 2009-11-21T14:42:38-08:00 November 21st, 2009|Promotional Products|Comments Off on Sourcing your Promotional Products Using Promotional Products

Not many companies interested in sourcing promotional products have their own in-house team of buyers with the time or experience to travel the world to find the most unusual and cost-effective products.

According to research*, exhibitions, trade magazines and the internet rank highly for finding new and innovative products. However, the main routes are going direct to the manufacturer or through a sales promotion agency.

The research team concluded that buyers would increasingly prefer sourcing promotional products through agencies, especially those which also offered design and added value consultancy services.

When sourcing promotional products it is important to remember that a quality brand demands quality merchandise as anything less will risk devaluing the brand. Yet it is equally important to note that the quality of service can make or break a campaign – there is little point in sourcing the most amazing items if they arrive a day too late, or are the wrong colour!

If placing a large order or a particularly complicated one it is essential to select a supplier who has the relevant experience and expertise. It is also advisable to request actual production samples for approval rather than relying on mock-ups, and therefore extra time should be factored into the total schedule to allow for this.

21 11, 2009

Some Earth-friendly Promotional Product Ideas

By Porter Lee| 2009-11-21T09:01:03-08:00 November 21st, 2009|Promotional Products|Comments Off on Some Earth-friendly Promotional Product Ideas

Most businesses use promotional products to advertise their businesses, especially at conventions and trade shows. However, it is important for many people to be environmentally friendly. While many promotional products are not, there are choices that you can pick in order to promote your business while still keeping nature in mind. Using environmentally friendly promotional products will help you and your business do your part to save the world.

First, consider the product from which the promotional products are made. Plastics are common, although products can also be made out of paper, wood, ceramic, and a variety of other materials. Before ordering, call the company to find out their policy about using these products. Where the plastics recycled? Can be they recycled easily? Keep in mind that recycling plastics can usually be done, but some communities limit the categories of plastics that can be recycled. 1-5 are usually your best bets. In any case, paper products can also be recycled.

Learn about how the products will be shipped to you as well. Larger products will undoubtedly take more space, and therefore require larger shipping boxes and more packaging material. Of course, you can work with your promotional products company to discuss shipping options in order to cut costs and be more environmentally friendly. Sometimes, smaller boxes are possible. If the order is shipped together, you may also be able to cut back on packaging. You can even discuss the use of recycled newspaper or other environmentally friendly packing options with your promotional products company. It never hurts to ask, right?

Remember, if the product is useful, it is better for the environment. Why? Well, if a product is useful, there is less of a chance that people will throw it away. Unfortunately, many people do not recycle, meaning that your promotional products have a good chance of ending up in a landfill. Instead, useful products will be continually used in the home. Mugs, cups, umbrellas, pens, letter openers, and Frisbees are all good examples of promotional items that are less likely to find their way to the trashcan.

You can also provide promotional that promote not only your business, but also saving the environment. A great example of such a product is the tote bag. Tote bags can be used in place of paper or plastic bags at the grocery store in order to cut down on their consumption. However, you can also attractively print your name or logo on the side of a tote bag in order to advertise your business. It’s a win-win situation for everyone.

21 11, 2009

Evaluating Your Promotional Products Supplier

By Porter Lee| 2009-11-21T03:14:58-08:00 November 21st, 2009|Promotional Products|Comments Off on Evaluating Your Promotional Products Supplier

You’ve probably been around the block a couple of times and have tried several of them. Some are good. Some are bad. So, how do you really tell which one is right for you? Here’s a checklist of what you should be looking for in a promotional products supplier to ensure you get the service you deserve:

Large selection – Don’t limit yourself to a couple of pens and some mugs. The world is promotional products is vast and unpredictable – you can have something as fancy as glassware or as simple as flipflops. When picking a vendor, make sure it’s one that can offer you the widest range of products available. Find out if they have reliable suppliers and brand name products that let you take advantage of the power of co-branding. With the extensive selection should come a comprehensive search engine, a navigable website or at the very least a knowledgeable salesperson that could make the proper recommendations.

Quality products – Work with a promotional products supplier that offers only premium merchandise. The quality of your giveaway says much about your company. As such, working with a company that gives you the best value for your money should be a big concern.

Lowest cost – A big company you could trust should be able to use its buying power to your advantage. Basically, a company that truly looks out for your needs will be able to offer you the promotional products at the lowest cost. It’s also worth checking out if the supplier has a lowest price guarantee.

Quality imprinting -There are a number of imprinting methods out there, but certain items require particular methods of imprinting. For instance, glass would go well with etching or laser engraving while cloth can be embroidered or screen printed. The sales staff should be able to tell you which imprinting method goes best with your item. More importantly, they should be able to connect you with a service provider that can apply that imprinting method to your chosen item. Apart from the fulfillment issue, a good promo products company would have an art department or a system that would ensure your logo is rendered in the best possible manner.

On-time delivery of goods – Normally, the company should be able to quote you a practical shipping date. This is a combination of your item’s production time plus the time it takes the product to get to you via a carrier. While the shipping time is highly depended on the carrier, your promo products company should at least be able to manage your expectations by giving you a pretty accurate range. If unforeseen circumstance cause delay to your shipment, a reliable company will notify you in the soonest possible time and clue you in on the reason behind the inconvenience. Honest and timely correspondence is just as important as the accuracy of shipping date quotes.

Personalized service – A promo products supplier is basically a company that offers personalized items. As such they should remain true to their roots and offer you personalized service as well. Work with someone who takes the time to get to know your industry, your goals and your budget.

20 11, 2009

Promotional Products- an Effective Way of Marketing

By Porter Lee| 2009-11-20T20:37:26-08:00 November 20th, 2009|Promotional Products|Comments Off on Promotional Products- an Effective Way of Marketing

Promotional products have an important task to perform in any company’s striking success. They are responsible for bringing significant results on the whole business as they shoot up the profits of a business. They also help in the amplification of the brand a company endorses.

Been usually offered to the employees, consumers or tourists; promotional products act as potent tools to market the company’s product as they come to be known to a larger number of consumers.These products prove much advantageous for the success of a company. Apart from augmenting the company’s goodwill, these products also play the roles of vehicles of advertisement. When these promotional products are given to the consumers, these products create an awareness regarding the item and establish its proud existence thereby increasing the levels of the product’s sale or the services that the company offers.Usually these products comprise of incentives, prizes, awards, gifts or premiums. The item that is serving as the promotional product comes free of cost with the main product and usually matches with the function of the main product. For instance, if the main product is a shampoo then the promotional product coming along could be a sachet of hair conditioner. Likewise, if a packet of cornflakes serves the main product, another food item of the same company could be the promotional product. This way the product that needs to be introduced to the public is done in a subtle yet profiting way. Companies also utilize some popular events to their advantage. Using the events like the product launch, conferences, seminars and celebrations, they distribute various other items of general use to the public. These items can be anything from coffee mugs, pens, t-shirts, key rings and calendars to tote bags, folders and alarm clocks. Not only are these promotional products attractive but useful too. Bearing the name, corporate message, slogan and logo of the company, these items promote the name and goodwill of the company.Moreover, when these free products are offered to the customers or the employees, appreciation is earned by the company concerned. When the consumers go to buy an item in the market next time, they always prefer the one they are familiar with and have used earlier. In short, promotional products always have a positive impact on the consumers and the business both. Information regarding the products used for promotion can also be availed online.

20 11, 2009

The Advantages of Purchasing 3Dimensional Promotional Products

By Porter Lee| 2009-11-20T14:50:04-08:00 November 20th, 2009|Promotional Products|Comments Off on The Advantages of Purchasing 3Dimensional Promotional Products

Promoting your items off-line can be a real challenge these days is presciently what everyone wants to see a bigger return on their investment, on their marketing dollar. When it comes to marketing and advertising not only a product but your business it takes a bit of research in order to get a good list of methods that can be used in order to successfully promote your products and services to the right group of people without having to break your bank account. Today we are going to analyze some of the advantages of using promotional products instead of other advertising methods.

Original Items

When it comes to using promotional products with or any other type of advertisement the main advantage is obviously the cost and the fact that tangible original goods can deliver the message time and time again. If you were to market your business, products or services through the radio or any other media for the cost associated with such practice would normally be extremely high which is why using promotional items is a cost effective marketing method.

Low Prices and Better Return on Investment

The beauty of using promotional products over any other advertising method is that they can be purchased in bulk which results in high savings because buying promotional items individually can be quite expensive and would defeat the purpose of marketing at this method.

If you choose to advertise your business through promotional products the number one thing that you should consider is the quality of such products because obviously a low quality product will only send a message that your business may not be very good to deal with, being that the case it is of the utmost importance to acquire items of the highest quality without having to pay a premium for them, in other words, wholesale prices play a huge role on the effectiveness of this marketing method.

Medium-sized and small business are usually after cost effective solutions which are able to provide a better return on investment which is exactly what promotional products can help achieve, compared to any other off-line marketing technique the best form of advertising is the one that can deliver the message time and time again thus multiplying the effectiveness of a single investment.

20 11, 2009

Become Popular With Promotional Products

By Porter Lee| 2009-11-20T08:44:13-08:00 November 20th, 2009|Promotional Products|Comments Off on Become Popular With Promotional Products

Promotional products play a vital role in the advert of the company. Not only small businesses, multinational corporations are using this innovative way of promoting the brand. This has been made possible with the help of usable, durable and attractive products. Quality speaks itself, if once people start believing in the brand through these products they approach the same brand again and again. These products with name, logo or message imprinted upon them remind the consumers of the brand name again and again. Other benefit to use these products for propaganda is that it is cheaper than other methods like print media or electronic media.It is very important for a promotional product to be elegant enough to compel recipients to use it. This makes recipients to approach the company frequently, whenever they need that. This way by handing out these products to clients or consumers, companies or organizations can not only popularize its products and brands but can also build long-term interpersonal relationships with them. To select a promotional product an entrepreneur should be savvy enough in order to select most appropriate product in terms of above mentioned characteristics. These products can also be given to the employees as a memento in order to recognize them loyal. This helps to boost the employees’ morale and motivate them to achieve greater productivity. This can also be a way to say thanks to the consumer or client to visit or availing the services of the company. Sending an imprinted gift to your business partner is a way to show them that you appreciate their business and at the same time establish a lasting partnership. These products help to create tradeshow traffic. It is just a small gift that builds tradeshow traffic. This is a key to get more prospects for a business. This all can be done easily by choosing a worth receiving promotional product. If you choose a product which cannot be used or is not durable, this can bring negative effects on your business. Promotional product can be anything useful like pens, writing materials, mugs, coasters, bags, folders, mouse mats, key rings, travel and leisure gifts, desktop products and promotional fashion, attire and many more. This is a great way for any company or organization to promote its brand name.

20 11, 2009

Promotional Products Are Essential For All

By Porter Lee| 2009-11-20T02:36:04-08:00 November 20th, 2009|Promotional Products|Comments Off on Promotional Products Are Essential For All

What it is the most important thing for the success of a business? Answer to this very question is different for different people. Some people believe that quality of products is essential whereas others think that competitive prices are crucial. Although both of these factors are essential for the success of your business but you will never be able to see any change to your sales without informing others about your prices and quality of products. What it means is that if you want a prosperous business, you need to pay some attention to marketing and advertising. Without using right marketing strategies, your dream of successful business will remain unfulfilled and that’s the reason why you have to devise a perfect marketing and advertising plan.The best way to achieve recognition:Although there are lots of techniques used by marketing executives to enhance the visibility of their products and brand but the best way to achieve this task is by making use of promotional products. Promotional products have always been there in corporate sector in some form. There are several companies using such products to create brand awareness, especially some of the larger companies have incorporated these promotional product as an essential marketing strategy. Why Promotional products are popular?Although there are lots of reasons why people opt for promotional products but few of the most common are mentioned below. • First and the foremost thing is that there is a wide range of promotional products. Gone are the days when only clocks or calendars were used as promotional products. Today, there are basic and execute promotional products ranging from basic items like keyrings, pens, photo frames, t-shirts, bags to high-tech items like thumb drives, mp3 and mp4 players, USB pens, Apple iPods and more. • These products are popular because they help people to increase traffic to their place of business. When these products are given away in special events, people are inspired to pay a visit to the store to check what is available for them to buy. Moreover, some people use discount coupons along with products like pens and keyrings so that people may come to their store in anticipation of saving some money. • The availability of new printing techniques including the digital printing has made these products much more effective. Now, it extremely easy to print your brand name on coffee mugs, t-shirts or wherever you want. These are only few of the reasons behind the widespread use of promotional products but you will experience a lot many after using them to promote your brand. Soon after conducting a promotional campaign for few months, you will be amazed to see the increase in your sales which is directly related to business expansion and success.

19 11, 2009

Promotional Products for an Efficient Marketing Campaign

By Porter Lee| 2009-11-19T09:19:11-08:00 November 19th, 2009|Promotional Products|Comments Off on Promotional Products for an Efficient Marketing Campaign

Everybody wants to get something free of charge. That is why trade show giveaways – the promotional products with a logo or slogan imprinted on it that the companies donate at trade shows – are so popular. Such giveaways have a double function – they advertise your business and, at the same time, they are useful. When you choose a gift for someone, you want to give something that he or she can use, right? It is the same thing here. People have different preferences and tastes, but we all use some things. Bags, calendars, planners, clocks, pens, lanyards, table skirts or tablecloths, notebooks and coffee mugs are perfect as promotional products, because everybody needs these things.

Next to the useful stuff, companies also give away “fun” things, like balloons, stress relievers (squeeze balls), toys and games. Another important thing is that your promotional products are visible. After all, the purpose is to promote your products and services. The more people see an advertisement, the more efficient it is. This is why bags and tablecloths make a good choice for trade show giveaways – you can be sure that everyone will see them during the trade show.

Promotional products must be things that people use every day. For example, every time these people will have a cup of coffee, they will see your company’s name and logo on the coffee mug. Every time they write with the free giveaway pen, they will see your company’s logo on it. They will become familiar with your brand, even if they are not aware of it, and next time they are in a supermarket and need to choose from a bunch of different products, guess whose products they are going to choose?

Of course, advertising is not an exact science, because people are not robots and react unpredictably. You cannot be sure that the people to whom you offered trade show giveaways will end up as your faithful clients. Nevertheless, chances that they will use your products and services will increase. If you use them wisely, promotional products can be a very important part of your marketing strategy. In order to have positive effects, free products must satisfy certain customers’ needs, to look attractive (some bright colors and a funny logo would help) and become part of the potential clients’ everyday routine, such as in the examples above.

You can also opt for giveaway products imprinted with your company’s logo to your employees as corporate holiday gifts. This will make them feel like they are part of a team and they will feel more motivated. Your business partners and suppliers will also be glad to receive promotional gifts from you on special occasions. It is a perfect opportunity for you to show your business partners that you appreciate them and to promote your products and services.

We offer you the possibility to custom your own trade show giveaways according to your needs. Do you want your next trade show to be a success? Then you had better begin to think about your new promotional products that will attract a multitude of customers. With our help, your advertising campaign will be a success and your brand will become more popular than ever. Every time somebody uses your free giveaway products, he or she will become familiar with your company’s name and logo. It is a very efficient and simple method of advertising.

19 11, 2009

Top Five Promotional Products for Business Events

By Porter Lee| 2009-11-19T02:37:32-08:00 November 19th, 2009|Promotional Products|Comments Off on Top Five Promotional Products for Business Events

Business events like trade shows or conferences are a good platform to promote products. For the marketing department entrusted with the responsibility of promoting products and services in such events, promotional tools like promotional products have a great relevance. Innovative use of promotional gifts can help them to accomplish objectives in brand building at these events. A promotion in conferences and exhibitions needs a good amount of money in addition to time and therefore, the promotional campaigns should be able to deliver expected results so that all the hard work gets rewarded. That is why, it is extremely important to pick top promotional products for business events so that the true potential of the gifts can be realised and desired results can be derived from the campaign. It is easily understandable that business events help a business organisation in reaching to a large part of the population and that with minimum of efforts which ultimately help it in pushing up the sales. And, this can only be done with the help of top promotional products.We at Ideasbynet, therefore alwa ys recommend our clients to make the most of any business event. We also stress on the importance of top promotional products in such events. Secondly, since these promotional gifts stand for the reputation of an organisation in these business events therefore, it should be capable of impressing a client. There are many promotional products which can be used in business events but as per our experience, at Ideasbynet, the top five promotional gifts are:- 1. Conference folders- The most widely used promotional item in business events. So much so that participants in exhibitions and conferences expect it. But, conference folders have not lost its charm and the market offers great varieties in it. 2. Conference bags- If you have a slightly high budget then choose conference bags in place of folders and make inroads in to your customer’s heart. The bags will be in use for a longer time and will remind the recipient about your company, each time they are used. 3. Golf umbrellas- Most of the participants in business events are either businessmen or executives. And, golf is hugely popular among professional. So, why not take a break from regular items and make your presence felt with promotional golf umbrellas. 4. Mouse mats- A new age business gift. Mark yourself in a place where your customer spends most of his/her time and you will never be out of his eyes…or we say mind. 5. Writing Instruments- A great utility product in business events. Pens, note pads and lots more on offer.

18 11, 2009

Promotional Products are a Great Way to Get the Word Out

By Porter Lee| 2009-11-18T20:33:31-08:00 November 18th, 2009|Promotional Products|Comments Off on Promotional Products are a Great Way to Get the Word Out

It has long since been known that marketing and getting the word out in regards to your business is a positive way to go when promoting a new or existing business. The more that your company is seen and heard about will provide you with a much needed commodity- customers. And of course, customers will bring revenue. One of the best ways of securing this revenue stream is through the use of promotional products.

There are many different promotional products available on the market today. You can choose from items as simple as refrigerator magnets, coffee cups, pens and t-shirts as well as items to fit a specific theme. These products can be imprinted with your company logo and contact information to assist you in continually marketing your business.

As a business, you will have opportunities to provide these promotional items to the public. Many companies in the past have sent magnets and pens with a letter to past and potential customers in a marketing campaign. This has proven to be successful for these businesses as the potential customer will use the items and they will be consistently in the line of vision and when the customer needs the product and service, then they are mentally reminded of what the company offers. In essence, the company has the ability to rejuvenate past business as well as obtain future business.

Other opportunities in which you will have for promotional products are the ability to provide the products at giveaways and tradeshows. These opportunities will allow you to see many people in which will have an interest in the product and / or service that is offered. Providing the promotional products will engrave your company into their mind so that when it is time to make the buying decision, you are in the front of the rest of the competition.

Understand though that your competitors know all of this as well. It will be important that the products in which you choose are professional, quality and convey the image or service that is offered. You only have one chance to make a first impression. Knowing this, it will be important to deal with a promotional products company that knows and understands the image that you are attempting to portray. There are many companies in the market that can design promotional products, but as stated previously, image and quality are everything. You need to be able to attract the mind share, and in doing this, you will gain market share.

Choose your promotional products carefully as they will be important to your company for many years to come. You may not see strong residual benefits right away, but you will see them.

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