What it is the most important thing for the success of a business? Answer to this very question is different for different people. Some people believe that quality of products is essential whereas others think that competitive prices are crucial. Although both of these factors are essential for the success of your business but you will never be able to see any change to your sales without informing others about your prices and quality of products. What it means is that if you want a prosperous business, you need to pay some attention to marketing and advertising. Without using right marketing strategies, your dream of successful business will remain unfulfilled and that’s the reason why you have to devise a perfect marketing and advertising plan.The best way to achieve recognition:Although there are lots of techniques used by marketing executives to enhance the visibility of their products and brand but the best way to achieve this task is by making use of . have always been there in corporate sector in some form. There are several companies using such products to create brand awareness, especially some of the larger companies have incorporated these promotional product as an essential marketing strategy. Why are popular?Although there are lots of reasons why people opt for but few of the most common are mentioned below. • First and the foremost thing is that there is a wide range of . Gone are the days when only clocks or calendars were used as . Today, there are basic and execute ranging from basic items like keyrings, pens, photo frames, t-shirts, bags to high-tech items like thumb drives, mp3 and mp4 players, USB pens, Apple iPods and more. • These products are popular because they help people to increase traffic to their place of business. When these products are given away in special events, people are inspired to pay a visit to the store to check what is available for them to buy. Moreover, some people use discount coupons along with products like pens and keyrings so that people may come to their store in anticipation of saving some money. • The availability of new printing techniques including the digital printing has made these products much more effective. Now, it extremely easy to print your brand name on coffee mugs, t-shirts or wherever you want. These are only few of the reasons behind the widespread use of but you will experience a lot many after using them to promote your brand. Soon after conducting a promotional campaign for few months, you will be amazed to see the increase in your sales which is directly related to business expansion and success.