play a vital role in the advert of the company. Not only small businesses, multinational corporations are using this innovative way of promoting the brand. This has been made possible with the help of usable, durable and attractive products. Quality speaks itself, if once people start believing in the brand through these products they approach the same brand again and again. These products with name, logo or message imprinted upon them remind the consumers of the brand name again and again. Other benefit to use these products for propaganda is that it is cheaper than other methods like print media or electronic media.It is very important for a promotional product to be elegant enough to compel recipients to use it. This makes recipients to approach the company frequently, whenever they need that. This way by handing out these products to clients or consumers, companies or organizations can not only popularize its products and brands but can also build long-term interpersonal relationships with them. To select a promotional product an entrepreneur should be savvy enough in order to select most appropriate product in terms of above mentioned characteristics. These products can also be given to the employees as a memento in order to recognize them loyal. This helps to boost the employees’ morale and motivate them to achieve greater productivity. This can also be a way to say thanks to the consumer or client to visit or availing the services of the company. Sending an imprinted gift to your business partner is a way to show them that you appreciate their business and at the same time establish a lasting partnership. These products help to create tradeshow traffic. It is just a small gift that builds tradeshow traffic. This is a key to get more prospects for a business. This all can be done easily by choosing a worth receiving promotional product. If you choose a product which cannot be used or is not durable, this can bring negative effects on your business. Promotional product can be anything useful like pens, writing materials, mugs, coasters, bags, folders, mouse mats, key rings, travel and leisure gifts, desktop products and promotional fashion, attire and many more. This is a great way for any company or organization to promote its brand name.