Promotional products or business gifts, whatever you may call it, is gaining fast popularity in order to keep up with the latest business trends. The main idea is to reach out to a large number of people, built an image and spread brand awareness. If you do not give away promotional products, you may find it difficult to stand out in the competitive market. Keeping in mind the changing scenario of the industrial sector, marketing and advertising personnel have devised ways of distributing promotional products at different times to different people.The question that can bug young businessmen is that when to give business gifts and whom to give? Well, the answer to the first part of the question is anytime. Promotional products can be distributed at anytime and demands no special occasion. Say for example, new employees can be given imprinted promotional products on joining. This will create a good impression and prompt them to perform better. Again, business associates can be given promotional gifts as a token of their partnership and loyalty. Business partners might think of extending their business with you. One may also give promotional products to employees who are performing well, as an act of acknowledgement. This will motivate them to perform even better.Promotional Products can also be distributed to celebrate a company’s achievements on the attainment of some goals. It will mark the celebration of success. Last but not the least, promotional products can be given away on the eve of the launch of a new product as well. This will increase the brand awareness and help you reach out to a large number of people. Usable and durable promotional products will remain in the constant visibility of the person using it and also of those surrounding him. This will not only popularize the particular brand but also help you reach out to even those beyond your target group.Whatever it may be, one cannot ignore the importance of promotional products. They have now become an integral part of the business sector. The main idea is to promote yourself in the market sector. Remember that you are marketing and advertising for your company and its products. The better the promotional products the more will you catch the attention of the target group. After all, you are distributing Promotional Products to enhance your business prospects and rake in huge returns.