Nowadays, companies often distribute to their patronages and employees on various occasions like Diwali; birthday, inaugural ceremony of any new company branch, etc. It is a common scenario and practiced by most of the companies for creating brand awareness and generating brand loyalty among the users. Promotional items given as gifts generate customer’s goodwill and retention. Business organizations do believe in this fundamental principle, with the passage of time, it is mandatory to keep on introducing new and unique to capture the attention of existing and prospective clients worldwide. Promotional items of daily utility are a great means of promotion than the promotions through print or electronic media.Besides introducing new in the market, it is also important that the product will able to impart the marketing message to the customers in the most effective manner. Talking about such products, and promotional polo shirts are two of those items that ensure to enhance the value of business by expanding existing customer base manifold. Some of the main reasons why companies believe in these items, baseball caps and polo shirts, as better products over others are assorted below-• They are customized items and can be customized according to the varied requirements such as company’s logo can be imprinted on and social message can be embossed on promotional polo shirts.• These products are cost-effective, require one time investment and serve desired purpose for numerous years. They can be used as a standard dress code for the employee staff on the particular occasions like any sports events, any campaigning, excursions, etc.• These products can be circulated even among existing business clients as a token of honor for being associated with the company on unusual occasions like company’s anniversary, on acquiring any big business deal, etc.However, it is pertinent to remember these days, both the employees and clients are sensible enough to distinguish that whether the company is genuinely trying to appraise them or deceive them by distributing these kinds of products. Therefore, it is suggested to purchase the quality from well reputed and reliable gift stores only. Just browse the web and you will find numerous online gift stores that are ready to provide you customized at pocket-friendly prices. Recognition attained through these items is surely going to reap monetary benefits in the long run.