Promotional Products

Promotional products are given to potential customers, current clients;  business associates and employees so choose products that are needed and have an impact. Therefore, it is important to choose the correct promotional products that appeal to your targeted audience and effectively help your business image. What should you consider when choosing promotional products?

Although the item’s cost will probably influence your selection the most, the amount you are willing to spend on promotional items is determined by who is receiving the item, the purpose of distribution, where the item will be distributed, the image you want to present to the recipient, and how the item suits the business.

If it will be given to many potential clients, the item will need to be inexpensive, useful, and distinctive so it stands out especially if participants of a conference or meeting will be receiving promotional items from competing businesses. Pens are one of the most popular promotional items for these events. They vary in prices, colors and sizes so there is always a style that will suit your business. Additionally pens can be displayed clustered together and can be purchased with added features like highlighters, flashlights, or reading lights to make them more unique. Other inexpensive promotional items are magnifying glasses, key rings, phone cradles and flashlights.

Consider the importance tying the product to your business through its appearance or with a slogan. Choose a promotional item, your audience will use so they remember your company name.

Promotional items given in an intimate setting usually cost more. An existing client who is already satisfied with your company’s work perceives the company’s image as strong. When giving him a promotional item, choose one that adds value and reinforces the image your hard work and company name have already earned. Wine, paper weights, or well made pen sets are popular.

When giving employees promotional items, your purpose may be to encourage company visibility, reward the employee or welcome a new hire. Shirts with company logos are popular and are often worn inside and outside the company. Items can be tailored to the nature of the job. Employees expected to travel may receive overnight bags or computer cases while office workers may be given desk accessories or coffee mugs. Employees receiving promotional products as a reward for good or long service are likely to receive more luxurious items like I-pods, clocks, paperweights, or golf umbrellas. in the UK visit the bpma sourcing site. All British promotional merchandise Association members must supply trade references and a suitable financial history before they can join. During their membership, they must adhere to a strict code of conduct ensuring that their practices are legal, decent and honest.) Look out for their logo displayed on their website or stationary.

It is clear that promotional products provide return on investment. The important factor is matching up the right product with the event or sale you are hosting or attending. Like all advertising expenditures, you want to have your promotional products work hard to stretch that advertising budget as far as possible.

Another primary concern is use of the promotional space available on the products you select. Imprinting, embroidery, embossing and etching are used to brand items with your company or product name. Additional items to include in your imprint design are contact information, images or text messages. When using smaller items, such as lanyards, pens or flash drives, it is important to keep the design clear and concise. Readability and visibility are two other aspects of imprinting message that you want to consider.

Always try to err on the side of too much when calculating quantities. It is better to have extras for use around the office or with new customers than to have people go away unhappy because they did not get the promotional item you advertised for an event. You can save money with quantity discounts, and there are times you may want to repeat the same offer with the same promotional products. Order enough at the beginning to last for all events set out in your advertising plan.

Business is the name of the game with promotions. You are using promotional products as a drawing card to bring in traffic to your booth, show, grand opening, or other marketing event. If there is a way to tie in the gift with a purchase or inquiry, it will give you an opportunity for making a sale. Your investment can be considerable, so there is merit in making that investment pay off.