It is clear that promotional products provide return on investment. The important factor is matching up the right product with the event or sale you are hosting or attending. Like all advertising expenditures, you want to have your promotional products work hard to stretch that advertising budget as far as possible.

Another primary concern is use of the promotional space available on the products you select. Imprinting, embroidery, embossing and etching are used to brand items with your company or product name. Additional items to include in your imprint design are contact information, images or text messages. When using smaller items, such as lanyards, pens or flash drives, it is important to keep the design clear and concise. Readability and visibility are two other aspects of imprinting message that you want to consider.

Always try to err on the side of too much when calculating quantities. It is better to have extras for use around the office or with new customers than to have people go away unhappy because they did not get the promotional item you advertised for an event. You can save money with quantity discounts, and there are times you may want to repeat the same offer with the same promotional products. Order enough at the beginning to last for all events set out in your advertising plan.

Business is the name of the game with promotions. You are using promotional products as a drawing card to bring in traffic to your booth, show, grand opening, or other marketing event. If there is a way to tie in the gift with a purchase or inquiry, it will give you an opportunity for making a sale. Your investment can be considerable, so there is merit in making that investment pay off.