This Business of Music Marketing and Promotion, Revised and Updated Edition (Hardcover)
Thorough, well-written, logically presented, useful, insightful … the definitive career guide and teaching aid for anyone interested in building an effective presence in the music industry. — Roy Gattinella, Vice-President, Marketing and Sales, EMI-Capitol Entertainment
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The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Mar (more…)