promotional merchandise | MagiCubes 3D Media - Part 4

promotional merchandise

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31 10, 2009

Browse Through The Unlikely Promotional Products

By | October 31st, 2009|Promotional Products|Comments Off on Browse Through The Unlikely Promotional Products

Are you trying to create recognition of your firm in the global market and are trying out the diverse venture approaches to achieve it? Creating a face of your firm for all your regulars and consumers is a very complex chore indeed. While you are developing your firm, you should always remember one thing that people come to a company that has appreciation in the bazaar and is not anonymous in the outer world. There are millions of small and big commerce in this wide world, but we are aware of only those that are a heavy brand today across the world. If you don’t stage your brand in a correct manner, very few people will come to know about your brand and its products. Thus, advertising becomes one of the most crucial factors that will facilitate your venture to create a face in the local as well as the global enterprise market. Hence, apart from giving a lot of import to the product, class and facilities of the venture, people give most importance to the marketing of the company.Today, the most exclusive and also the most successful marketing strategy is that of using the promotional gifts for the patrons and the clients. The proposal is best as it is a human nature to look for things that are free of cost and also most prominently are applicable. Common people, look for businesses which have less deposit value and offer higher proceeds to the consumers and clientele as they love to make savings from these businesses. This is one thing that businessmen should never forget, and thus, promotional products are the best thought for growing your enterprise to a next level. As the name suggests, these Promotional items assist to advertise the specific organization or the enterprise that distributes them to the patrons and the clients. These promotional items have their company name, logo and motto imprinted on them. Thus, these products, with their usability and imprint, make people remember about your business offers and products every time they see or exploit your promotional products. Thus if you want to increase the number of consumers and regulars towards your company, you should exploit the best promotional items for your clients. It is finally the worth and the usability of the promotional products that actually matters for the clients. Thus, keeping in mind of all the things that the clientele and the consumers exploit regularly, you require to select very vigilantly the promotional products. This will thus make people spot your brand and at the same time understand your commerce, how it cares for them. So, select the best promotional products like promotional pens, promotional mugs etc. that can convey your message intensely to the clients and regulars.

31 10, 2009

Beating the Credit Crunch with Promotional Products

By | October 31st, 2009|Promotional Products|Comments Off on Beating the Credit Crunch with Promotional Products

In times of the recession within the UK business is expected to struggle over the next few months to a year. Businesses whether forced to or not begin to look at ways in which they can cut their budgets and this on more occasions that not can mean cutting the spending on company marketing. However cutting down marketing efforts does not help a company in the long run. After all people still need to know about your brand and this is especially important for new business. Alas cutting down marketing spending does not offer a simple solution but rather complicates things further down the line. Businesses should therefore be thinking about ways in which they can maximise their marketing efforts, get their brand out there and to do this with a minimum amount of spending but to a great degree of success and ROI and promotional products offer this.Promotional products refer to merchandise that are used in marketing and communication program of a business. Promotional products, also known as corporate gifts or promotional gifts, are simple artefacts that contain your company brand logo. The beauty of promotional products is that there are so many to choose from all depending on your company’s budget and they come with no-strings attached.When thinking of promotional products people commonly think of promotional pens and promotional mugs. However there are so much more that can really add something to your company. You can have promotional games such as Rubix Cubes to other toys and games. You can get promotional USBs, computer mice and mice mats. These are all very useful pieces of equipment to have and all contain you company’s brand that people will use on a daily basis.The perception that promotional gifts can give to your company are also one of the things that makes promotional gifts so worthwhile. If you are an IT company and you give away free promotional USBs to customers and prospective customers it shows that your company understands new technology and people’s needs as well as having a product that is very much a part of the industry you operate in. Promotional gifts can also make your company appear fun, zany and wacky which, in the internet age, is a good way of getting noticed. Giving away promotional sweets, games, stress toys or golf balls for example is a welcome surprise and does not give your company too much of a cold corporate perception. This is a common strategy which big corporations are using now and if you go to any big exhibition you will see well known companies such as EBay, Microsoft and Google using it.Another positive aspect of promotional products is the cost. Promotional products are very cost effective and you can pay for what you need as you buy them in batches. On top of this there are so many varieties of the same product that range in price. For example you can get luxury metallic promotional pens or a cheaper plastic alternative all of which can be purchased in different batch sizes. So for small businesses it may be a batch of 100 and for bigger businesses a batch of 10,000 and so on-it is really up to you.Overall promotional gifts show that there is hope in this economic climate to still advertise and market your brand and that cutting the budget altogether is not the only option. There are other ways in getting your brand noticed and heard and promotional products offer a great solution to this.

27 10, 2009

Promotional Products Versus Sponsorship

By | October 27th, 2009|Promotional Products|Comments Off on Promotional Products Versus Sponsorship

Every business needs exposure. Even with the best product/ service at the most competitive price a company cannot be successful unless its target market know about them. Sales don’t come out of thin air and the importance of a successful marketing campaign is paramount. There are various marketing strategies, however, I shall focus here on just two; namely promotional products and sponsorship. Promotional products are personalised gifts given away to raise awareness of a company. On the other hand, sponsorship links a company with a specific team or organisation to make the company’s name associated with the organisation or team, again to raise awareness of the company in question. I have chosen these two marketing methods as the subject of this article because they have many similarities but have important differences. First I shall explain what features they have in common.Take Virgin’s recent sponsorship deal with the new Formula 1 racing team Brawn GP. Richard Branson has taken a liking to Formula 1 and Virgin are now associated with Brawn GP. The Virgin brand will be seen written on Brawn GP cars, merchandise and clothing, with the result of raising awareness of the Virgin brand, as if it doesn’t need raising any more! But when considering what TV package to upgrade to from freeview, fans of Formula 1 may just choose Virgin over Sky because of this sponsorship deal. The Virgin name on replica caps, on mugs, on pens, on racing jackets, and on other merchandise has exactly the same result that gifts of promotional products have. They all aim to raise brand awareness. However, this is where the differences stop.The ease of distributing promotional gifts comes with the very fact that they are gifts- they are free! Take pens, for example. I can’t remember the last time I bought a pen but there are a fair few personalised pens lying around my house. No doubt I acquired these for free. (I am not a serial pen stealer I promise.) If I had to pay for a pen then I’m would have no branded pens at all. They are more expensive than a pack of 10 biros from the local stationary shop and during an economic recession I’m not going to be splashing out on expensive pens I can tell you. Sponsorship deals raise brand awareness by putting a company name where you already look i.e. in association with a sporting team you follow whereas promotional products are put in front of you because they offer you some value, or are of use to you, for free. They both do a similar marketing job. However, there is one important difference. Cost.Sponsoring a sporting team of a reasonable size, for example, can cost thousands whilst sponsoring a small organisation although may be cheaper, may not yield worthwhile results. Also, there is a risk associating your business name with that of another organisation. The reputation of those you sponsor could affect the reputation of your business. Using promotional products avoids this risk, and arguably more importantly, a successful marketing campaign with promotional products can be achieved at a fraction of the cost of a sponsorship deal. Your business name will be out there, there will be no risk to the reputation of your business and in two years when sponsorship deals expire your promotional products will still be dispersed far and wide because they will still offer free value. Ex-sponsors, however, will have their name removed from every place their name is advertised and will have to pursue alternative means of advertising.