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27 10, 2009

How to Use Promotional Products to Generate Leads

By | October 27th, 2009|Association Marketing, Promotional Products|Comments Off on How to Use Promotional Products to Generate Leads

Generating sales leads is a key aspect of any business. This article explains how you can use the services of a promotional products company to help you to generate sales leads.

The first thing to remember is that you want to have your brand and contact details in the front of your customer’s mind at the point where he or she is considering a purchase relevant to you. There are many promotional products that are great for this. Examples are desktop promotional products such as calendars, calculators, memo pads, mugs and pens.

It is important to ensure that your logo is clearly visible on these items. You can choose from single print colours to multiple print colours. In most cases a good accurate reproduction of your logo is achievable, along with the most important part, your contact phone number.

Some promotional items are best delivered by post, examples are air toys (foam toys that are great for flinging around the office) and small foldable frisbees. Fridge magnets and pens also work well in a mailout.

Conferences and exhibitions are a favourite place to plant branded lead generators (i.e. promotional products) with key customers. Slightly larger objects can be distributed this way such as promotional calendars and memo pads, or umbrellas. If the client has kids then any number of toys like the elastic cube and kites are very popular.

Talk to a promotional products company about your needs. Talking (i.e. not just emailing) is important. Many promotional products companies went over to fully ecommerce enabled websites two or three years ago. Cutting the human contact out of the loop was a bad idea for these companies. The process of branding products with your logo requires skill and experience and quite often a proof of concept initial sample. For this reason, many promotional products companies have removed their ecommerce enabled websites and have returned to the good old fashioned telephone.

There are many promotional products  companies. It is best to choose a company that has been in business for quite a number of years. That way you know that they have had to provide a consistently high level of service to survive this very competitive market space.

Costs can be very low. The cheapest items like pens and sweets can be a few pence each. The most luxurious items like a Christmas hamper are more expensive. Though if you are entertaining the executive administering the Abu Dhabi sovereign wealth fund, then maybe a champagne hamper is not too big an investment.

Delivery times vary with the product. Bear in mind that it takes a few days to personalize the products with the logo and contact details. However, a few days from picking up the phone to receiving the promotional products can be achieved.

23 10, 2009

The Power of Promotional Products (Paperback)

By | October 23rd, 2009|Promotional Products|Comments Off on The Power of Promotional Products (Paperback)

The Power of Promotional Products

All the usual thinking about branding, recognition, good will and motivation is fine. But how about a more aggressive goal for your next promotional campaign? Make All Your Marketing and Advertising More Accountable If you’ve only ever used promotional products as handouts or giveaways, you’re missing the boat. In this insightful book, written by two internationally recognized promotions experts on two continents, you’ll discover that the true value of promotional products lies (more…)