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How to Use Infographics successfully in your dimensional advertising and direct marketing collateral material

By Porter Lee| 2012-07-18T14:56:05-07:00 July 18th, 2012|Business Trade Show Gifts, Educational Marketing, General, Marketing Concepts, Trade Show Gifts|Comments Off on How to Use Infographics successfully in your dimensional advertising and direct marketing collateral material

Dimensional Infographics generate response and action:

Is it advantageous to use infographics for a successful marketing collateral material?
One should consider using info-graphics in their marketing collateral material as a part of the 3 dimensional advertising. As advertising firms constantly intend to upgrade the kind of advertisements they prepare in order to keep attracting new customers towards the brand. From using 3D advertising to using something as basic as using info-graphics, advertising firms constantly strive to retain the impression of their brand in people’s mind. Many people are using a Magic Cubes to display their info graphics.

How has using infographics helped people?
The history of infographics for showcasing ideas and thoughts goes back to the beginning of 20th century, where brilliant philosophers were able to communicate well. Infographics has since then been used not only to give information but also to create a sense of awakening amongst the people. People who were unaware of various information regarding important things, infographics were the ideal way to give information in one image alone. The cave paintings made by the cavemen in prehistoric times is the ideal example for infographics where everything we know today about the caveman has been immortalized in the cave paintings.
Hence, since history began, information through images has been the most effective way of communicating. People simply had to view an image with related information and they would perceive the information on it.

How does infographics help marketing companies?
Marketing companies look for strategies to create that lasting impression on people’s minds about brands. This is done by using various new age technologies for advertisements like using the internet, mobile phones and until recently 3D films. But the most effective medium of communicating brand information or any information till now has been the infographics. Several marketing companies are using MagiCubes infographics in their dimensional advertising to get their marketing off the screen and into the hands of their prospects. Their marketing collateral material consists of one page or image which represents everything that the brand stands for. From providing statistics showcasing the status of the product to other brands to simply providing information on the origin of the brand, these infographics material carry it all.

How do people react to infographics being used as a part of the marketing collateral material? Is it effective?
Yes, most people who have seen a brand or any piece of information given by the government using the infographics technique have remembered the messages of the material. It has been more effective that bombarding images constantly at receivers to create a subliminal impression on people’s minds. Marketing strategists simply need to issue a single paper or give their messages in a single frame that contains all that the brand intends to communicate to people, and they will remember it. The essential component of creating a lasting impression in infographics is to understand the visual components that highlight the key messages of the advertisement. Most marketing companies hire an expert in infographics but many are experts in their own right as they use this strategy while giving presentations and slide shows.
Ultimately, it all depends on your creativity to communicate all the necessary information in a single frame without misleading the viewers. If the audience understands the key aspects of your advertisement, then, your marketing collateral material will be successful. For a free demonstration of infographics on a MagiCube, please call 877-99-CUBES or request a sample kit at this form http://MagiCubes.com/samples

Double Exposure: the Benefits of Promotional Product Pairs

By Porter Lee| October 28th, 2009|Marketing Concepts, Promotional Products|Comments Off

Promotional products help business across the world get noticed. They work great as promotional giveaways, trade show products, and employee appreciation gifts. The importance of the product you chose is just as important and what you want the product to be imprinted with. And when choosing the best promotional item it’s a good idea to explore all of your options. You will find that some products work for you and others will not. And you will also find that some products work best when they’re with each other. Highlighting each others features and working together for optimal use, promotional product pairs are becoming the next best thing in the promotional world.

The promotional jotter is a great giveaway product that can be transformed into the perfect promotional package with the addition of a custom imprinted pen. You will impress your customers and provide them with a useful and reliable product with a jotter and pen combination. Many jotters come with an elastic pen holder that helps keep its user organized. A jotter and pen are perfect for on-the-go note taking of addresses, phone numbers, and appointments. This promotional product package is small enough to toss in your bag yet large enough to hold all your daily content. This duo can be used as a trade show giveaway for instant success. All trade show visitors will appreciate the jotter and pen on their busy day and your company will get great exposure through on-going use of the jotter and pen.

Another great promotional item pair is the custom water bottle and imprinted towel. This promotional pair works great together at the beach, on the court, or in the gym. There is a wide variety of water bottles to choose from, ranging from sports bottles with push-pull lids to eco-friendly water bottles with built in straws. A refreshing gulp of water while laying on the hot beach or an energy-inducing swig while out on a bike ride make water bottles an undeniably resourceful item. And while on the beach or sweating it out at the gym, a promotional towel is always desired. With tons of colors, designs, and materials to choose from, there is a towel for everyone. The imprint area on towels is incredibly large which allows for maximum exposure. The water bottle and towel combination promotional products are great year round and perfect for any corporate event.

Rounding out our list of great promotional product pairs is the custom imprinted key chain and promotional tote bag. Everyone has a set of keys so why not provide customers with something that everyone can use? A key chain helps you to personalize your set of keys and can help make finding them easier as well; especially if they’re at the bottom of a large bag. Luckily many tote bags include key holders or mini pockets that are great for storing keys, cash, and IDs. Promotional tote bags are a great giveaway idea because of their usability and their rise in popularity among the fashion world. The most popular tote bags seen lately are eco-friendly bags made of recycled goods. When you bring your own tote to the grocery store you help reduce plastic and paper bag waste, and with a variety of styles and colors to choose from, you can do it in style.

When choosing the perfect giveaway item, considered a promotional product pair. Some products work best when together. If you choose a promotional item package, you’ll show your clients that you’ll go that extra mile for them. By choosing a promotional giveaway with more then one item, you provide your company with more then one means of advertising. Promotional product pairs will be utilized by their users and provide your company with the exposure that it deserves.

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