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12 10, 2011

3D Dimensional Mail for Direct Marketing Success

By | October 12th, 2011|Case Histories, Educational Marketing, General, Magic Cubes, News|Comments Off on 3D Dimensional Mail for Direct Marketing Success

Dimensional Mail

When it comes to Business to Business marketing one of the key necessities is to stand out and get past the gate keepers. Reaching qualified prospects with impact is crucial. Creating a positive emotion when presenting your marketing is also very important when you want your clients and customers to remember you.  Using direct marketing and now known as dimensional mail, is now offering new and creative ways to break through the media clutter.

According to the Direct Marketing Association’s Response Rate Report – You can compare any direct response medium flat direct mail with dimensional, 3D tactile mailings and see that measured responses can pull 200-300% better than flat, envelope pieces.  In fact in the Direct Marketing Association’s Response Rate Report states last year, dimensional mail averaged the highest overall response rate, at 5.49 percent, of any direct response medium, according to the Direct Marketing Association’s Response Rate Report, with campaigns for some businesses yielding astronomical response rates of close to 16 percent. (The average response rate for other direct mail ast year was just 2.73 percent.)

The key to understanding dimensional mail is for one thing is that it’s not flat, and it typically arrives in a 3D Cube box or a cylindrical tube.  Consumer marketers selling packaged goods, for instance, have traditionally used boxed mailings to send product samples to hundreds of thousands of consumer prospects at one time. Unfortunately, only extremely deep-pocketed companies can employ this form of sampling to reach wide consumer audiences. The good news is, when used to target business-to-business prospects; dimensional mail campaigns can be dramatically effective in producing results from small, well-qualified, prospects.

Now B2B marketers can create custom small run dimensional mailings. Not all dimensional programs are the same, and they certainly do not offer the same results.  Depending on creative, and whether or not the campaing is long term or short lived.  But most importantly, one objective is clear. Engage your prospect with information that is delivered in a fun and playful medium.

Here are some ideas for creating a 3D dimensional marketing campaign:

1. Pre-qualify your list. Because mail that arrives in a box can be hard to resist, dimensional mailings are rarely discarded or opened by screeners, making them a great way to get your sales materials seen–and noticed–by your prospects. And although dimensional mail has a higher per-unit cost than simple flat mail, the cost for your overall campaign can be kept within modest bounds by mailing hand-delivering your boxes. It’s therefore critical to get your mailings in the right hands. Create a 3D item that creates multiple impressions, engages the audience and tells a story.

Begin by reviewing your company’s database and selecting your top B2B prospects. Do everything you can to clean and pre-qualify your prospects list, including making multiple phone calls to each business on the list until you’re satisfied you’ve found exactly the right decision-makers.

2. Create a memorable campaign. In order to open doors or move prospects further along in the sales cycle, your dimensional mail pieces have to be clever and demonstrate how you’ll meet your prospects’ needs. So tie your campaign in with your company’s overall marketing and advertising campaign.

What should you put in your box? It all depends on the message you want to convey. Just be sure the object is something your prospects will want to keep, and even display, for a while. Avoid overdone advertising specialty items, such as imprinted mugs, and go for something unique. For example, a Washington-area speechwriter once sent a “relaxation kit” to targeted decision-makers at major PR firms. His box included an aromatherapy candle and a neck pillow with his logo on it, along with clever, illustrated instructions on how to use the kit for maximum relief–and the message imparted was that hiring him would relieve the stress of too much work. So take some time to think about just what objects would work with your primary message–and what objects your clients would find unique or useful.

3. Make follow-up a top priority. In most cases, the primary purpose of dimensional mail is to capture the attention of prospects and open the lines of communication. That makes immediate follow-up within one to three business days essential. If your dimensional mail is successful, it’ll warm up your prospects and make them more receptive to your phone call. Of course, with the high response rate of dimensional mail, if your campaign is truly effective, prospects will soon be contacting you.

Touch. Teach. Connect with Three Dimensional Marketing with Magic Cubes. Desktop marketing that creates a positive emotion with your brand to your prospects.  And that Creates Endless Impressions® all year long.  Contact for free samples.

31 03, 2011

How to choose Promotional Products that work.

By | March 31st, 2011|Business Trade Show Gifts, Case Histories, Gallery, General, Marketing Concepts, News, Reviews|Comments Off on How to choose Promotional Products that work.

Get the power of positive emotion with the #1 choice of promotional product experts.
Bob Levitt, 17 year veteran and expert advertising and promotional product specialist speaks out about what works when you have hundreds of thousands of promotional product items to choose from. Simply put, if lead generation is important. If connecting to your clients and prospects adds to your bottom line, then choose what the experts choose.

17 09, 2010

Promotional Products that Engage in 3D

By | September 17th, 2010|Advertising Specialties, Business Trade Show Gifts, Case Histories, General, Marketing Concepts, Trade Show Gifts, Travel Promotional Products|Comments Off on Promotional Products that Engage in 3D

The Magic Cube Effect of 3D Marketing and Advertising

As advertising pressure rises, people’s attention and willingness to accept companies’ attempts at communication declines.

Recent advertising and marketing studies confirm that tactile marketing materials are an efficient way of getting the attention and sympathy of your target group. Promotional giveaways not only enjoy the highest acceptance of all media, they also excel in their recall-performance: 72% in unaided awareness, vs. 24% for print- and 49% for TV-advertising.  (Promotional Product Study 2009)

Integrated into your marketing and advertising concepts, an effective promotional product giveaway can markedly improve the effect and durability of a marketing campaign, an event or a trade show.

Magic Cubes® combine the communicative strengths of a giveaway with the design flexibility and information depth of print media. Amazement, the play instinct and the joy of discovery guarantee 100% attention and intensive engagement with your message.

For more than 18 years, PTI Corp’s (Owner of Magic Cubes® since 1993) customers have confirmed the practical effectiveness of the Magic Cubes® as 3D Objects for advertising.

Marketing consultants report of long lasting placement of Magic Cubes® on the desks of their clients. Direct-marketing experts are amazed about response-ratios and salespeople are delighted by the increased awareness of customers with Magic Cubes® as a tactile sales-aid.  3D Objects for advertising that enriches with positive emotion creates the magic that creative directors seek in creating memorable advertising. With the Magic Cubes® this is available as a 100% customized hand held promotional product gift.

If you would like to learn more about the communicative effect of Magic Cubes for Object Promotions and promotional products in general, please contact your promotional products professional and tell them you want the Fidget Factor®!

23 05, 2010

Promotional Product gifts found in Museums

By | May 23rd, 2010|3D Cubes, Artwork, Business Trade Show Gifts, Case Histories, General, Magic Cubes, Marketing Concepts|Comments Off on Promotional Product gifts found in Museums

Turn your corporate branding into a Museum Quality gift. The official home of Magic Cubes, ( ) offers Top Quality production for Magic Cubes®. As seen in museums gift stores from around the world. Imagine creating a sense of engagement with positive emotion for your company branding in the hands of your customers, just like Museum Quality 3D Magic Cubes. With the Magic Cube, you can create similar emotion to that of world renowned artists, with your company marketing in a folding 3d magic cube. See so many museum magic cube gift ideas below.

Those who are looking for a 3D Trade Show Giveaway can get a free Spec Sample with your own custom artwork. It takes only 1 business day to see your custom design unfold for truly unique promotional business gift. See how to create a custom magic cube spec sample –







7 05, 2010

Adding Promotional Products to your Social Media Marketing Mix

By | May 7th, 2010|Business Trade Show Gifts, Case Histories, General, Marketing Concepts|Comments Off on Adding Promotional Products to your Social Media Marketing Mix

Social Media is something everyone can do, and that millions of individuals are using.  Marketing your small or large business with social media is certainly an important part of the today’s media mix. Marketing on Facebook, Twitter  and LinkedIn is a practice that engages customers while they are on the go, or at their desk. Giving your fans (tribe) promotional gifts is an profitable way to reinforce your brand while engaging your customers.  Choosing the right B2B promotional advertising gift will help to ensure you get the best return for your investment.

Using Promotional Gifts

So after spending some time promoting your brand on Social Media, you want to take the next step and really engage your fans and followers with your brand. You have a product or service to sell and you feel it will be of interest to many of your key prospects, customers and clients. What do you do next? Here are a few key points you should consider when choosing your promotional gifts and advertising specialty products.

  • Send your priority clients and customers, those you tweet back and forth with regularly an inexpensive but useful gifts such as a promotional mouse mat, printed mug or promotional pen. Print these with your logo and a message and reinforce your brand. Try to choose and item that really engages your audience offline as much as your tweets and posts accomplish online.  For example, the Magic Cubes offer over 30 styles that Engage and Entertain while delivering your branding messages. Magic Cubes actually deliver a marketing story in a 3D interactive promotional gift that is entertaining for each recipient.
  • Hold a competition. You might like to post a question about something within your industry and offer the Magic Cubes as a gift to the first 50 followers that answer the question correctly. This is a great way of having a little fun while keeping your posts and tweets interesting while promoting your brand, and educating your customers.
  • Reward people for following you. If you are offering free printed mugs or promotional pens to people who follow you, word will get around. Everyone loves free stuff. It is important to remember that not all of these followers will be quality followers. Some will be SEOs that represent a business or worse a robot. Looking for and rewarding interested ‘humans’ with promotional gifts is an excellent way of building your brand. Look for useful yet inexpensive gifts such plastic pens, mouse mats and keyrings, or the ever popular Magic Cube.

24 11, 2009

How To Effectively Use Promotional Products

By | November 24th, 2009|Promotional Products|Comments Off on How To Effectively Use Promotional Products

One of the most tried and true tools of marketing and advertising is the use of promotional products. From inexpensive pens to t-shirts, promotional products are a great way to get your name into the hands of potential customers. When planning your approach to promotional marketing, it is important to develop a marketing strategy to correctly utilize promotional products and maximize results. Choosing a Promotional Products DistributorBefore choosing a promotional product, first you need to choose a distributor. With hundreds of distributors to choose from, it’s important to identify the right fit for your needs. One of the most important things to remember is to avoid companies that just want to push you a promotional product. Commissioned sales representatives are often simply out to make a sale – your purchase equals their paycheck! When you purchase promotional products from a promotional company that uses a team approach, you’ll find they are more interested in helping you find the promotional product that truly fits your needs, not just the promotional product that will give them higher commission checks.After choosing your distributor, make sure that they understand your brand and needs. Don’t be afraid to tell them exactly what you’re looking for or to ask for help. A good promotional product specialist is never afraid to research promotional products and ideas to find the right fit for your needs. From brainstorming to price negotiations, a dedicated account management team is your best source for finding unique promotional products at the best price.Developing a Long-Term Strategy for Use of Promotional ProductsYou should always keep in mind that the use of promotional products is most beneficial when paired with a long-term promotional marketing strategy. Although you may only use a promotional product once, when that product is paired with subsequent marketing efforts and future promotions, you leave a longer-lasting impression on your clients. When designing your promotional marketing strategy, first look at your brand and corporate image. Which promotional products are most appropriate to convey your identity? Is there a certain image or feel you want to present to the recipients of your promotional product? This is a great time to address your specific needs and plans with your account team. With access to a nearly unlimited number of promotional products, they can help you choose the perfect promotional product for your needs. Identifying Your Target DemographicNext you will need to identify your target audience and demographics. It’s important to evaluate who the recipients of your promotional product will be. For example, at a celebration of Dr. Martin Luther King Jr., Georgia State University needed to develop a full marketing strategy for the week-long festivities. They needed banners, print collateral and promotional products to distribute to students. To fit their target demographic, their marketing campaign included imprinted GumPaks™, molded chocolates and print collateral to distribute around campus. Georgia State’s end decision to choose candy for their promotional products was perfect for their target demographic of students. By analyzing your end recipients and finding a promotional product that will be useful to them, you maximize exposure of your brand and corporate initiatives.Usage of Your Promotional ProductLastly, what do you plan to use your promotional products for? The individual promotional product you choose should be based on the several factors already discussed along with the type of event or promotion. The event will almost always determine your budget and type of promotional product. A promotional product for a tradeshow is usually something that draws attention to your booth, thereby drawing attention to your name and services. Using a fun, eye-catching promotional product such as a light-up yo-yo will be entertaining for recipients, and the promotional product will likely stay in their possession for months to come. While a yo-yo might work great for a tradeshow, a more upscale promotional product would be better for a potential million-dollar client. A leather brief bag, digital photo frame or large holiday gift basket would be a more appropriate promotional product for a client at that level. Your choice of promotional product will vary greatly depending on the situation and your target audience.Developing a strategy to effectively utilize your promotional products is the best way to maximize your return. Promotional products are a budget friendly way to get thousands of advertising exposures. By following these tips when developing your strategy, you will effectively use your promotional products to grow your brand.

3 11, 2009

Online Buying Strategies For Promotional Products

By | November 3rd, 2009|Promotional Products|Comments Off on Online Buying Strategies For Promotional Products

Navigating the treacherous waters of the Internet to buy promotional products can be daunting, however when done properly, this experience can save considerable time and money. Ten years ago, industry insiders would have never imagined that what has traditionally been a face-to-face, relationship-based sale, could actually be done seamlessly through the Internet. With the fast pace of today’s business world, and the scarcity of time and resources, the industry has shifted, and it is now faster and more efficient to buy promotional products right from your desktop. When researching potential vendors, your first question should be: Can I trust this company with my brand image and hard-earned dollars? The Internet is filled with sites that appear legitimate, but upon closer examination there may not be a phone number or general information about the company history and its resources. One easy way to answer the trust question is to make sure the company has a plentiful “About Us” page featured in a prominent area of their website, typically on the home page. A strong “About Us” page should also have current and accurate information about the owners and employees. Typically, family-run businesses will treat their employees as family members, which in turn will lead to better service, as they strive to make each client a member of their extended family. This mindset, instilled during employee training and ingrained into the corporate culture, ensures that a $500 sale is treated with as much attention to detail as a $5,000 sale. Another important area of concern is the personality and functionality of the website. Almost all of the websites in the ASI industry are third party, cookie cutter sites with limited merchandising and e-commerce functionality. Ask yourself the question: If this company were a brick and mortar retail store, would I want to shop there? Pay attention to the details. Is the store merchandised properly? Is it clean and easy to navigate? Can I find what I’m looking for? Is there sales staff attentive and service driven? You can even use Google Maps to confirm whether or not the company is truthful when boasting about its 25,000 square foot warehouse. Many times companies operate out of a run-down apartment building, or even a home garage. Promotional purchasers should look for an online company that features its USP (Unique Selling Proposition) and showcases its competitive advantages since many of the sites offer little differentiation. Similarly to the offline world, the site should look like a professional, well-run boutique or department store. The companies that feature unique departments or “quick links” and offer sale sections, and new and unique items are the ones that have internal marketing and IT departments. These companies are focused on creating an exciting and individualized experience for the shopper. Furthermore, these companies will have a team of product merchandisers that are laser-focused on filling the needs of the user whether it is by product category, theme, or industry. These merchandisers also spend a considerable amount of time searching for the most exciting products at national and regional trade shows.One misconception about shopping on the Internet is that the only factor worth searching for is the lowest price. While shopping online will usually yield lower prices than shopping offline, consumers need to be sure that they are not blinded by price alone. Although price is obviously very important, the purchaser should be focused on the bigger picture of developing a long-term relationship with their vendor. A well-run promotional products company will assign an experienced account manager that serves as an extension of your marketing team. The entire buying experience should include a consultative review focused on needs assessment and expectations to make sure that products fit your brand image and price point. An experienced account manager will be committed to your account and will be proactive in anticipating your needs for new and unique ideas, whether for upcoming trade shows or other corporate events. Sometimes it is well worth paying a slight premium to work with the upper echelon of web-based promotional companies. Order accuracy and attention to detail will be a high priority for well-run companies, and you should notice it right from the start. The company that you have developed a strong relationship with will jump to the rescue if you have forgotten to order items two days before your trade show, or if your CEO tells you, last minute, that she needs high-end gifts for an upcoming golf trip.Last, but certainly not least is that the strongest promotional companies will have a well-defined guarantee located prominently on their site and on all communications so that if something does go wrong, they replace the product or refund your money with no questions asked. Buying promotional products online can be a wonderful experience if you pay attention to the subtle cues located on a company’s website in conjunction with your own intuition once you start the communication process.