Gifting a promotional product is a highly innovative idea for a company to its clients or consumers for advert of any brand name. These products have proved that they can do wonders in the market if chosen wisely. To come into the notice of more and more people these products should be usable, possessing good quality as well as possessing beauty which can mesmerize recipients. Is this all is accomplished successfully then an adorable advert of brand is on cards. Many companies have tried this method and asserted it to be second to none, when they compare it with many other methods of promotion.  Whether your company is small or Multinational Corporation, the benefits of promotional product can be availed by everybody. The ultimate aim of these products is to convey the message of the existence of company to the consumers so that they can approach the company whenever they need the services. There are many other ways to tell people about the existing company or organization like print media or electronic media, but they are expensive as compared to this method. When you can achieve the same results by spending less money, then what else you can ask for? Quality and usability are the two most important factors to be considered for getting desired results because the promotional product is the mirror image of the brand. As the product will perform, so will the image of the brand in the market because that product has the name or logo of the company imprinted upon it. A company must choose the promotional product for its brand keeping the fact in mind that it should be attracting, usable as well as durable. It should be done because it will remind the user of the company unless it will be worn out.When you go in any exhibition and come home with a bag full many promotional products gifted by different companies, but what is the benefit of receiving them if they are of no avail, they will get place in store room. Do you want people to place your promotional product in the store room?  A careful selection of promotional product can get you even unexpected results and on the other hand not wisely chosen product can lead the path of loss for the company or organization. Therefore, be careful while choosing a promotional product for your company or organization.