Inexpensive are perfect for companies wishing to convey their message to a wide audience on a limited budget. Promotional giveaways are a fundamental element of any event, such as trade shows, conferences, sporting events or fundraising events, where they are handed out in large numbers to promote a company and to raise brand awareness.

People love receiving something for free, especially if it is fun or useful. Inexpensive promotional products do not automatically have to be boring as there is an extensive range of attention-grabbing items available to choose from. In fact, the least expensive marketing promotions are sometimes the most effective.

Some of the most popular budget promotional products include keyrings, pens, pencils, coasters, badges, bookmarks, lanyards, juggling balls, mugs, confectionery, and stress relief balls.

These can all easily be personalized by overprinting with a company name, logo or campaign slogan. Depending on the product, and its suitability for the target market, this means the brand or message is carried widely. Even when sourcing budget giveaways it is important to remember, however, that low unit costs should not mean a compromise on product quality

One of the current leading trends in the promotional products market is that everything is getting smaller and more functional. The more compact and multifunctional an item, the more likely it is that it will be used frequently, thereby increasing brand exposure. An example of this is a keyring with a built-in torch.

With corporate budgets getting ever tighter, inexpensive promotional products are a highly effective solution for mass marketing.