General

Social Media is something everyone can do, and that millions of individuals are using.  Marketing your small or large business with social media is certainly an important part of the today’s media mix. Marketing on Facebook, Twitter  and LinkedIn is a practice that engages customers while they are on the go, or at their desk. Giving your fans (tribe) promotional gifts is an profitable way to reinforce your brand while engaging your customers.  Choosing the right B2B promotional advertising gift will help to ensure you get the best return for your investment.

Using Promotional Gifts

So after spending some time promoting your brand on Social Media, you want to take the next step and really engage your fans and followers with your brand. You have a product or service to sell and you feel it will be of interest to many of your key prospects, customers and clients. What do you do next? Here are a few key points you should consider when choosing your promotional gifts and advertising specialty products.

• Send your priority clients and customers, those you tweet back and forth with regularly an inexpensive but useful gifts such as a promotional mouse mat, printed mug or promotional pen. Print these with your logo and a message and reinforce your brand. Try to choose and item that really engages your audience offline as much as your tweets and posts accomplish online.  For example, the Magic Cubes offer over 30 styles that Engage and Entertain while delivering your branding messages. Magic Cubes actually deliver a marketing story in a 3D interactive promotional gift that is entertaining for each recipient.
• Hold a competition. You might like to post a question about something within your industry and offer the Magic Cubes as a gift to the first 50 followers that answer the question correctly. This is a great way of having a little fun while keeping your posts and tweets interesting while promoting your brand, and educating your customers.
• Reward people for following you. If you are offering free printed mugs or promotional pens to people who follow you, word will get around. Everyone loves free stuff. It is important to remember that not all of these followers will be quality followers. Some will be SEOs that represent a business or worse a robot. Looking for and rewarding interested ‘humans’ with promotional gifts is an excellent way of building your brand. Look for useful yet inexpensive gifts such plastic pens, mouse mats and keyrings, or the ever popular Magic Cube.