If you are embarking on a marketing campaign the first thing you need to concentrate on is building brand awareness: making your product visible to everyone who might want to buy it.

An excellent way to filter your brand into the lives of your target audience is to use promotional products that are embellished in some way with your logo. Useful branded accessories are seen in the workplace and home every day. Promotional products put your brand at the forefront of your customers’ minds.

Once you’ve studied the profile of your target audience and have chosen some useful, well-made promotional products, you can use them in a multitude of ways to help build and uplift brand awareness. Here are just a few examples:• Direct Mail: post a gift to show you care and promote your brand at the same time. Back up a sales letter with a branded keyring or a questionnaire with a printed pen.• The corporate effect: send your sales team and other key staff to conferences, seminars, networking events and business meetings with branded folders, pens, notepads and calculators to make your business appear professional and promote your brand at the same time.• Parties and events: don’t let your guests leave empty handed! Send them away with a goody bag filled with gifts that they’ll take back home or to the office. They’ll remember you every day and your brand will be seen by even more people.Promotional products are an important part of any marketing campaign, helping to build brand awareness and support any media or direct mail drive. Used wisely, they will really enhance a promotional push.