All the usual thinking about branding, recognition, good will and motivation is fine. But how about a more aggressive goal for your next promotional campaign? Make All Your Marketing and Advertising More Accountable If you’ve only ever used promotional products as handouts or giveaways, you’re missing the boat. In this insightful book, written by two internationally recognized promotions experts on two continents, you’ll discover that the true value of promotional products lies (more…)